Healthcare: it’s more than just an annual check-up with your doctor. At the Healthcare Careers Forum hosted by Mays Business School on Sept. 25, leaders and innovators in the healthcare industry spoke on the abundance of opportunities within this constantly changing industry.
Leonard Berry, University Distinguished Professor and Presidential Professor for Teaching Excellence, hosted and organized the event. He opened it by providing an overview of the Mays’ Grand Challenge of healthcare. The acclaimed researcher and author of Management Lessons from Mayo Clinic explained how Mays is committed to advancing the world’s prosperity by enhancing human health.
J.R. Thomas, Founder and Co-Managing Principal of Thomas Marshall Group, talked about lessons he learned in healthcare and why one should choose a career in healthcare. He said healthcare is the best industry for you and your family and to always remember that passion and hard work will provide invaluable experience. …Read more
When Sydney Carsten ’19 began her undergraduate career at Mays Business School, she did not know that she would create a class in which students learn about transforming the business of healthcare. The supply chain management and business honors major did not know she would become the first business undergraduate to take graduate classes in the School of Public Health. What Carsten did know, though, was that she had a passion for healthcare and helping others.
That has made all the difference.
“It’s been this journey of discovery and finding my own way,” Carsten said as she recalled how she found her passion for the business of healthcare. “I can make a difference in the university and find purpose in life.”…Read more
Bruce D. Broussard ’84 has been selected as a laureate of the 2018 Robert F. Kennedy Human Rights Ripple of Hope Award. The president and CEO of Humana – an accounting and finance graduate from Texas A&M University – accepted the award at the Ripple of Hope Awards Dinner in New York on Dec. 12. His fellow laureates are President Barack Obama, New Jersey Governor Phil Murphy, and Discovery President and CEO David Zaslav. Robert Kennedy’s daughter Kerry Kennedy presented the awards.
The Ripple of Hope Award Award celebrates influential leaders from all communities who are committed to social change, equality, justice, and basic human rights. Past laureates include President Bill Clinton, Archbishop Desmond Tutu, Bono, George Clooney, and Vice President Al Gore.
“I’m honored to receive the Ripple of Hope Award,” said Broussard in an article from GlobeNewswire. “Robert F. Kennedy inspired our nation to rededicate itself to social and economic justice for all Americans, and that critical work continues today.”
Mays Business School at Texas A&M University and health and well-being company Humana Inc. (NYSE: HUM) are launching the Humana-Mays Health Care Analytics 2018 Case Competition to showcase students’ analytical abilities to solve a real-world business problem. The case competition is open to all accredited colleges in the United States.
Students enrolled full-time in accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health, or Master of Business Administration programs at an educational institution based in the United States are eligible to enter. Students are invited to join in groups of two to three students—from the same school—to tackle a real-world case that will be announced in September. …Read more
World Cancer Day 2018 – observed on Sunday, Feb. 4 – is a global campaign that aims to save millions of preventable deaths each year by raising awareness and education about the disease. The objective is to get as many people as possible to talk about cancer, including on social media with the hashtag #WorldCancerDay, pressing governments and individuals across the world to take action in the fight against cancer.
Leonard L. Berry, a Texas A&M University healthcare expert from Mays Business School, advocates for practical improvements in cancer care services for both the patient and the family based on his ongoing study of how to improve the service journey that cancer patients and their families take from diagnosis through treatment, recovery and in some cases end-of-life care. “Cancer not only impacts the patient but also the family, and it is especially appropriate to take a holistic approach to cancer care in discussions on World Cancer Day,” Berry says.
Drawing on Berry’s research conducted at 10 innovative cancer centers, he and his co-authors provide important guidelines for designing cancer care services that prevent avoidable suffering and improve the care experience. These guidelines focus on integrating humanity into a service that requires sensitivity and compassion.
Design cancer care services to be less stressful
Cancer care is a high-emotion service. The need for the service alone elicits intense emotions. The wonders of high-tech cancer care are best complemented by high-touch care. Guidelines for helping healthcare organizations deliver services to better anticipate and respond to patients’ and family’s emotional needs were developed based on interviews with more than 350 cancer patients, family members, oncologists, surgeons, oncology nurses, non-clinical staffers, and leaders of healthcare organizations: 1) Identify emotional triggers such as the need for cancer care services, 2) Respond early to intense emotions, including preparing patients for what’s next, 3) Enhance the patients’ control, and 4) Hire the right people and prepare them for the role. The complete guidelines are available in the Harvard Business Review.
Manage the clues in cancer care
Patients’ experiences, good and bad, accumulate as a result of clues embedded in these experiences. Clues are the signals patients perceive in using a service. When interacting with a system of care, patients filter clues, organizing them into a set of impressions. Patients may perceive clues rationally or emotionally, and clues may be defined by their presence or absence. Optimizing cancer patients’ service experiences requires sensitive management of the clues that comprise the overall service. Well-managed clues can evoke positive feelings, such as trust and hope. Poorly managed clues can exacerbate negative emotions, such as anxiety, stress, helplessness, anger, and fear.
HOUSTON – A student team from Purdue University won the $6,000 first-place prize in the inaugural Healthcare Analytics Case Competition sponsored by health and well-being company Humana Inc. and Mays Business School at Texas A&M University. It was held at Mays’ CityCentre Houston location.
More than 300 master’s-level students representing 109 teams from 19 major universities in the U.S. registered for the competition, which showcased students’ analytical abilities to solve a real-world business problem. Students enrolled full-time in accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health, or Master of Business Administration programs at educational institutions based in the United States were eligible to enter.
Purdue students Hongxia Shi, Shenyang Yang, and Xiangyi Che received the top prize after a presentation Thursday, Nov. 9 to an executive panel of judges.
Purdue team members Hongxia Shi, Shenyang Yang, and Xiangyi Che won first place. They are flanked by Arvind Mahajan of Mays Business School, left, and Vipin Gopal of Humana, right.
The second-place prize of $3,000 was awarded to Martin Shapiro, Lianne Ho, and David Sung of the University of Southern California, and the third-place prize of $1,500 was presented to Yvonne Yu, David Proudman, and Christina Murphy of the University of California, Berkeley.
“The Mays MBA Program is pleased to partner with Humana to bring together the brightest graduate students in the country to use data analytics in solving a real-world business problem in health care, one of the three Grand Challenge areas of Mays Business School,” said Arvind Mahajan, associate dean for graduate programs at Mays.
The analytics case received by the students was designed to be ambiguous, similar to a real-world business problem. The students were asked to predict the likelihood of a newly-diagnosed Type II diabetes patient with a Medicare Advantage health plan being admitted to an inpatient facility within a year and then the likelihood of readmission within a year. Students had to evaluate more than 900 variables, including age of the patient, gender, geography, type of health plan, and patient medication adherence.
“We are very impressed with not only the number of entries to the competition but also the level of expertise shown by the students in response to our scenario,” said Vipin Gopal, Enterprise Vice President for Humana. “We hope this competition inspires the students to think about careers in health care and challenges them to use their analytical skills to help shape the way our industry delivers care.”
The teams were judged based on the following criteria:
Ability to establish key performance indicators aligned to business needs
Quantitative analysis identifying key business insights
Ability to provide unique insights for business improvements
Professionalism and visualization skills
For assistance, applicants were allowed to pick from an array of tools, including R. Python, SAS, SPSS, Matlab, and Excel to help solve the problem.
Health and well-being company Humana Inc. (NYSE: HUM) and Mays Business School at Texas A&M University are launching the first healthcare analytics case competition at the university’s campus to showcase students’ analytical abilities to solve a real-world business problem. The case competition is open to all accredited colleges in the United States.
Students enrolled full-time in accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health or Master of Business Administration programs at an educational institution based in the United States are eligible to enter. Students are invited to join in groups of two to three students—from the same school—to tackle a real-world case that will be announced in October.
The deadline for participants to submit their completed analyses will be Oct. 27 by 11:59 p.m. CT. Five finalists will then present their analyses to an executive panel at Texas A&M’s Mays Business School on Nov. 9, with the winner being selected immediately afterward.
Patients often exhibit hostage-like behaviors when dealing with their medical caregivers – underplaying serious symptoms, reluctant to ask questions, and fearful to express concerns about treatments – says Leonard Berry, a marketing professor from Mays Business School at Texas A&M University.
“Patients and families often hold back from openly engaging clinicians in the thorough discussions that true shared decision making requires,” Berry explains. “We refer to this phenomenon as ‘hostage bargaining syndrome’ (HBS) because, in the presence of clinicians, patients and their families may behave like hostages negotiating, from a position of fear and confusion, for their health.”
HBS is most likely to occur in cases of serious illness.
Clinicians are unlikely to want their patients to feel like hostages, and many will actively encourage the patient’s involvement in shared decision-making. They encourage respect and collaboration in health-care scenarios.
In a video of Berry, he describes the phenomenon of HBS, offers clinical vignettes to clinicians to assist them with identifying it, and emphasizes the value of fostering shared decision-making with patients in their care.
Berry is a Regents’ Professor at Texas A&M University, a Senior Fellow at the Institute for Healthcare Improvement, and a University Distinguished Professor of Marketing at Texas A&M.
Berry is the lead author of the paper. His co-authors are Tracey S. Danaher, a marketing professor at Monash University in Melbourne, Australia; Dan Beckham, president of The Beckham Company; Dr. Rana L.A. Awdish, director of the Pulmonary Hypertension Program and medical director of Care Experience at the Henry Ford Health System in Detroit; and Dr. Kedar S. Mate, senior vice president of the Institute for Healthcare Improvement in Cambridge, Mass.
Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition.
Berry, whose research focuses on improving service in cancer care, has been involved with multiple studies on improving the quality of end-of-life care for patients with advanced illness.
Unlocking intrinsic hope in patients with advanced illness
Can cancer patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing?
In an article published in The BMJ Opinion (British Medical Journal) titled “The Dual Nature of Hope at the End of Life,” Berry and his co-authors suggest clinicians can help patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing. They differentiate between two types of hope: focused (focused on a cure and recovery) and intrinsic (peace with circumstances and ability to live in the moment).
On March 27, Leonard Berry, a University Distinguished Professor of Marketing at Texas A&M’s Mays Business School, hosted representatives from the Patients’ Cancer Hospital in Denmark in a new Undergraduate Honors Healthcare class (MKTG 489) at Mays.
The 15 medical doctors and executives are visiting the United States as part of an “inspiration trip” to learn from and share ideas at M.D. Anderson, then other American cancer hospitals. Berry met these doctors when he was in Denmark last summer and gave
a presentation at the Patients’ Cancer Hospital.
Dr. Dorthe Cruger, CEO of Lillebaelt Hospital and chairman of the Danish Cancer Society, discussed the creation of the new Patients’ Cancer Hospital, which is part of The Lillebaelt Hospital. Denmark launched a new comprehensive and national cancer plan titled “The Patients’ Cancer Plan.” The Cancer Society and hospital teamed up to identify what matters most to patients and not simply provide what the hospital believed they needed. “The vision and mission of the hospital, is always the patient first,” said Cruger.
The Danish Health Care System is a national health care system supported by an average tax of 50 percent of an individual’s salary to support free health care, a university education, and other social services. Denmark has one health plan and spends 50 percent less on healthcare than the U.S. In the national patient survey for Denmark, a 95 percent patient satisfaction rate is the goal. It measures several factors including whether patients and their relatives participate in decisions about treatment.