Editor’s note: I was told of the Lemmons’ story and knew it was one I wanted to hear for myself. Endowment namesakes Billy and Angie bleed maroon. On August 07, 2019, I drove to Northwest San Antonio to sit down with the couple and hear about their time in Aggieland, about why they give to Mays and about all of the life they’ve lived in between.


Memories

Billy Lemmons ’83 stops mid-sentence to consult with his wife, Angie ’84, about a memory from yesteryear. “Senior year we took a political science class together,” he says, “I used to wait for her on the bench beneath the Century Tree… It was before the tree got its powers.” 

It’s one of the hundreds of memories that the Lemmons have of their time together at Texas A&M. He was a petroleum engineering major; she an accounting major. Their paths crossed one night as undergraduates when their friends all went out on the town together – their eyes widen, and their voices change a bit when they talk about it.  

“I remember the day Angie walked into my life,” he recalls, “it just so happened to be when I watched her walk through the doors at Rebels.”

The Lemmons are proud of their Aggie roots and legacy – Billy knows enough Aggie trivia to Stump The Schwab and Angie’s eyes well at a memory. 

“My mom had brought me to campus for a tour, and I already knew about some of the Aggie traditions,” she says. “We were walking by the MSC and there was a senior in the Corps in front of us. As I was explaining his tall boots to my mother, he stopped mid-stride. We watched him lean over the grass as far as he could reach to pick up a gum wrapper that was on the MSC lawn. At that moment, I knew that any place where a student was so proud of his campus and cared that much, was a place I wanted to be. That was when I decided to become an Aggie.”

In fact, they loved A&M so much that three years after the pair graduated, Angie quit her job and Billy took a leave of absence so that they could return to Aggieland to earn their MBAs. Angie jokes that you’re supposed to go someplace other than where you get your undergraduate degree to get your MBA, but Billy couldn’t resist another opportunity to watch two more football seasons in Kyle Field.

Legacy

They’re not the only Aggies in their family. All three of their daughters are Aggies and their smiles stretch ear to ear when they mention Hayley ‘15, Kelsey ‘18, and Avery ‘22. Two of them graduated from Mays and the last will do so in 2022 – all of them with Business Honors, all with numerous engagements with other student organizations. The Lemmons girls won’t be the only Mays grads with Billy and Angie’s support. Countless other students will have the opportunity to graduate as Aggies because of the Lemmons’ generosity. 

The Lemmons have two endowed scholarships – one for undergraduates in Business Honors, the other for veterans who come back to campus to earn an MBA. 

“It’s our way of helping create opportunities for future generations of Aggies, and assuring that Mays continues to grow in its reputation for developing great business leaders,” Billy explains. Angie adds, “We were so fortunate to attend A&M, twice, and because of the education we received, now have the ability to impact other students’ future the ways ours were through Mays and the MBA program.” 

Gratitude

One of Billy’s favorite parts of the endowments is the thank you letters. “We have met many of [the endowment recipients] over the years and always look forward to reading the thank you notes we receive,” Billy says excitedly. “It’s incredible to learn the individual stories of the scholarship recipients. We keep all the notes and have shared many of them with our girls.” Angie echoes the sentiment.

Billy and Angie both proudly note that giving back is how they were raised and it’s consistent with the Aggie Core Value of Selfless Service – one they take very seriously.

“Along the way, so many people have helped me that had no real vested interest in my future: they were friends and acquaintances that for some reason took an interest in me. It would be impossible for me to list them all and the only way I can even try to pay it back is by doing the same for others,” Billy gushes.

Aggieland

The Lemmons have a home in College Station, and Billy, an avid runner, jogs a route of nostalgia when he is in Aggieland. His route passes by his old bus stop, a memorial oak tree for his late parents (dedicated by his business partner and friend Jack ‘72 and Michele Lafield), and the Petroleum Engineering building. Angie adds in “the Century Tree” to which Billy nods in agreement. Their love for this community is evident in the way they beam when they talk about it. 

      

 “We love Texas A&M and are so grateful that God made us Aggies! Nearly everything of significance in our life is somehow connected to our Aggie experience – so this is our way to give back.” 

 


Billy and Angie Lemmons established their endowments in 2015. To date, four Aggies have been recipients of Lemmons funded scholarships and countless more will follow. To get more information on what it takes to pay it forward like Billy and Angie, contact Stephen Cisneros at scisneros@tamu.edu.

 

Categories: Uncategorized

First Generation Mays Leaders

As the state’s first public institution of higher education—and today, by far the largest—Texas A&M has always had the land-grant mission (and now, sea-grant and space-grant mission) of educating a broad cross-section of the population.

This means providing a world-class education that prepares graduates for leadership roles from the very start. Former students not only have less college-related debt than their counterparts elsewhere, but they are much more satisfied with the education they received at Texas A&M.

About one-quarter of the 10,757 members of the Texas A&M freshman class of 2018-19 are the first in their families to go to college.

These first-generation students come from low-income families or families that do not have a tradition of attending college. Some were encouraged from the start to get a college degree and others were pressured to skip college and enter the workforce.

Nearly all students find it difficult to navigate the challenges of financial aid, academic advising, and career mentoring without help. With no one in their families to turn to, first-generation students often don’t know what questions to ask or where to go for answers.

But Mays Business School has changed all that.

Mays leaders understand the value these students bring today and their great promise for Texas and the world tomorrow.

In 2013, lecturer Henry Musoma ’00 and then-student Marlen Cornejo ’15 founded the Regents’ Ambassador Program, the Mays learning community for first-generation students.

Mays leaders help first-generation students, like all Mays students, become transformational leaders equipped for today’s global business context. Mays does this by ensuring a welcoming and inclusive community, by providing academic support and professional development, and by encouraging global learning and awareness.

First-generation students are a high priority for Dean Eli Jones ’82.

After all, Jones knows what it’s like to be a first-generation student at Texas A&M.

“I clearly remember sitting in a calculus class, struggling with understanding what the professor was saying and thinking, ’Now where do I go for help?’” he says.

“It was a wake-up call for me since I had no one in my immediate nor extended family to talk to for help.”

“I am very thankful for fourth- and fifth-generation Aggie families—and those who have even deeper roots here at Texas A&M. But I also have a heart for first-generation students who don’t have that kind of support.”

Jones then describes what happened just a few weeks ago, at a meeting with his executive team.

Looking around the conference table, all of a sudden, it hit him… Jones’ eyes light up at the memory.

“We talk about transformational leadership. We talk about being one of the nation’s top business schools and what we can do to climb even higher.”

“Looking around the table at my team, I realized that seven of us are first-generation college graduates ourselves. Talk about transformative!”

James Benjamin (pictured on the cover) says, “I had a good experience during my undergraduate program at the University of Maryland, but I wish that I would have been at a school like Texas A&M. The culture at A&M is unique and helps students develop lifelong skills.”

David Griffith says, “My mom talked a lot about the importance of college and saving for college. She did her best to squirrel away what she could in the hopes of helping pay for college. I started saving from my paper route money when I was nine.”

Duane Ireland says, “During my Ph.D. program, my grandmother asked me if I ever intended to do something other than be a student. First-generation students may feel a bit alone in their family because others have not had a university-level experience.”

Greg Marchi says, “My parents didn’t know about the different colleges and universities, or about the application process or choosing a major. The focus was simply on attending and graduating. If I had known more, my undergraduate decisions would likely have been different.”

Annie McGowan says, “I grew up working in my dad’s store, and I hated it. I felt like I didn’t have a childhood. But I learned how to keep track of inventory and keep a ledger, and by the time I was 12, I went over our financial reports with our CPA every month. That led me to become an accountant and an accounting professor.”

Richard Metters says, “I grew up in a lower-middle-class environment in the Philadelphia area where physicality and macho masculinity ruled. You had to fight to be socially accepted. I didn’t want to fight, so I was the oddball. It took me a year at Stanford before I realized that no one was going to beat me up.”

These stories are powerful reminders of the transformational impact that a college education can have, especially for first-generation students. Texas A&M and Mays hold a heightened focus on first-generation students to enable bright, young people to earn a college education through scholarship funding and student success programs. First-generation college graduation is a Texas A&M tradition worthy to be pursued.

Life is full of firsts – first steps, first loves, first jobs. With every “first” comes a change of your future. For first-generation college students, being the first person to attend an institution of higher education redefines not only their future, but their community’s future, too.

First Gen mark

Categories: Uncategorized

After a decade of shaping the McFerrin Center for Entrepreneurship, Dr. Richard Lester has decided to step down as Executive Director and return to teaching full-time as a clinical professor at Mays Business School.

Before he was ever formally employed, Dr. Lester was already dedicated to the growth and success of the McFerrin Center. During his time as a Ph.D. student at Mays Business School, he established Texas A&M as a founding member of the Entrepreneurship Bootcamp for Veterans (EBV) Consortium. “They wanted a guarantee of $150,000, and I told them it was not a problem. I had no idea what I was doing.” This dilemma was a perfect example of Dr. Lester’s entrepreneurial grit. He simply got things done. He raised the $150,000 necessary and EBV has been a signature program of the McFerrin Center since, recently celebrating its 12th anniversary.

In 2008 Dr. Lester accepted the role of Executive Director. He quickly became aware that the Center, then known at the Center for New Ventures and Entrepreneurship, was in trouble. “We had two months of salary for our Assistant Director in the bank, and that was it.” The Center had found itself in a position that many startups are familiar with. However, Dr. Lester put his feet to the pavement, quite literally, so he could guarantee the survival of the Center. “I would get out of class at 6 pm on Wednesday and would drive around Texas for the next three days meeting with people to ask if they’d be willing to sponsor an EBV veteran or fund a program.”

Startup Aggieland was the next major milestone in the growth of the Center. “We received a TOP grant out of the University that helped to support us and establish Startup Aggieland.” The five-year grant provided funding for staff, programs, and students involved with the Center through Startup Aggieland. “After that, Startup Aggieland really began to grow organically. The students were all over it.”

In 2017 the McFerrin Family Foundation provided a generous $10 million endowment and renamed the Center for New Ventures and Entrepreneurship to the McFerrin Center for Entrepreneurship. When he received formal confirmation of the endowment, Dr. Lester described it as a truly a heartfelt moment. “Artie was such an accomplished man with an unbelievable work ethic and love for Texas A&M. He was so bright and articulate, but at the same time, he was just a regular guy. We were all in agreement that we wanted the Center to help develop entrepreneurs like him.”

The Center has grown tremendously under Dr. Lester’s guidance and now boasts over 30 programs including EBV, Raymond Ideas Challenge, Aggie 100®, and 3 Day Startup. It was hard for Dr. Lester to pin-point a favorite program. “I’ve always thought that was the beauty of the Center. There are all of the opportunities that you can get involved with, all of these “on-ramps” for students to discover if entrepreneurship is really for them. Entrepreneurship is a very practical skill, and we teach it to students in experiential ways. It’s common at a University for us to focus too much on the theoretical or research aspect of academia. I see the McFerrin Center as a link between the theoretical side of Texas A&M and the practical skills needed for students to succeed in their careers.”

The McFerrin Center would not be the entity it is today without Dr. Lester’s efforts and guidance. He spearheaded the efforts that have enabled the Center to grow from a struggling two-person team to an endowed center that serves as the hub for entrepreneurship at Texas A&M University. Please join us in offering our heartfelt thanks to Dr. Lester for all he has done to secure the presence of the McFerrin Center for all Aggie entrepreneurs.

Categories: Entrepreneurship, McFerrin Center for Entrepreneurship, Uncategorized

  On the evening of Saturday, July 27, 2019, a group of 24 veteran business owners graduated from the Reynolds and Reynolds Entrepreneurship Bootcamp for Veterans (EBV). The program, which just celebrated its 12-year “Maroon Anniversary,” is hosted by the McFerrin Center for Entrepreneurship and serves as an intensive, experiential training program for post 9/11 veterans with a desire to launch and maintain a successful business.

“Honestly, I didn’t know what to expect after completing phase I and arriving at Texas A&M for phase II,” said Calvin Allen, retired Army. “After completing Phase 1, my vision for a business was still not clear. After the fourth day of Phase 2, I had a clear direction in mind as to how I should go about my business goals.” Allen plans on opening a start-up classic auto shop focused on the continued evolution of Jaguar’s XJS and classic Porsches. “Attending the EBV program at Texas A&M is a must and a huge step in the right direction towards becoming a Veteran business owner! I feel ready and better prepared to aggressively pursue my business goals,” noted Allen.

EBV is a 12-month long program divided into three phases. Phase 1 is a three-week online, instructor-led course where participants build their business acumen and knowledge. Phase 2 consists of an intensive eight-day residency at a university where participants learn the “nuts and bolts” of business ownership from established entrepreneurs and educators. Phase 3 provides post-graduation support and mentorship through EBV Technical Assistance — managed by the IVMF.

This year’s Texas A&M EBV boasted a record number of mentors. Seventy-five men and women from across Texas volunteered their time, wisdom, and personal networks to help support the EBV Class of 2019. One of the most beneficial resources to EBV participants is the networking opportunities they receive throughout the week. “The mentor sessions are invaluable,” said Gilda Mitat-Del Valle founder of CBD Relief in San Antonio, “and were my favorite part of the program. You receive advice from successful entrepreneurs who really care about helping you.”

An instant camaraderie emerged between this year’s group as if they weren’t 24 strangers who had met only eight days ago. They became one another’s advisors, cheerleaders, and troubleshooters. The Texas A&M EBV Class of 2019 included a record number of participants whose businesses were already generating revenue. “The EBV program has something for everyone. Whether you have an existing business or thinking about starting one, you will benefit from this amazing program. I grew as an entrepreneur and as a person.” commented Mitat-Del Valle.

When asked what advice she would give to future EBV participants, Mitat-Del Valle stated “the best advice I can give a future EBV attendee is try as much as possible to make the most of this amazing opportunity. Try to get your home support system to take care of everything back home and try as much as possible to disconnect and focus 100% on the program for the full eight days. This program is life-changing, so be ready!”

To learn more about the Reynolds and Reynolds Entrepreneurship Bootcamp for Veterans, visit ebv.tamu.edu.

Categories: McFerrin Center for Entrepreneurship, Uncategorized

Next week, a class of 25 veteran entrepreneurs will be traveling to Aggieland to participate in Texas A&M’s annual Reynolds & Reynolds Entrepreneurship Bootcamp for Veterans (EBV). EBV is hosted by the McFerrin Center for Entrepreneurship, a member of the Mays Business School. From July 20-27 participants will engage in an intensive, experiential training program where they will learn and practice the skills needed to succeed as small business owners. They’ll be taught by Texas A&M faculty and staff, network with local entrepreneurs, and will depart as honorary members of the Aggie family. This year’s program marks the 12th anniversary of EBV at Texas A&M.

When asked why the McFerrin Center views EBV as an invaluable program, Director Blake Petty responded, “We take pride in the quality and impact of each of our Center’s 30 annual programs, but EBV holds a truly special place in our hearts. For these military veterans – many of whom deal with service-related disabilities – we recognize that transition back into civilian life can be daunting. Accepting additional risks by deciding to launch their own business only compounds these challenges. We aim to provide a comprehensive educational experience and support network to help ensure the success of our EBV participants. We’ve seen this one-week intensive experience save careers, change lives, and build lasting relationships between Texas A&M and these military heroes. As we prepare to launch our 12th annual EBV program – our ‘Maroon Anniversary’ requires that we once again raise the bar on our commitment to serve those who have served our country, and help them successfully launch and grow their entrepreneurial dreams.”

EBV is a 12-month-long program divided into three phases. Phase 1 is a three-week online, instructor-led course where participants shape their business plans. Phase 2 consists of an intensive eight-day residency at a university where participants learn the “nuts and bolts” of business ownership from established entrepreneurs and educators. Phase 3 provides post-graduation support and mentorship through EBV Technical Assistance — managed by the IVMF.

Founded in 2007 at the Institute for Veterans and Military Families (IVMF) at Syracuse University, EBV has expanded to include ten world-class universities. These institutions deliver EBV to post-9/11 veterans who desire to develop the skills and tools needed to launch and maintain successful businesses. Assistance from the U.S. Small Business Administration (SBA), corporate partners, foundations, and private donors allow participants to attend the program cost-free.

Visit ebv.vets.syr.edu for more information.

Categories: Entrepreneurship, McFerrin Center for Entrepreneurship, Uncategorized

The Center for Retailing Studies (CRS) at Mays Business School is pleased to welcome Scott Benedict as its new director. An accomplished retail executive, he comes to Texas A&M University with more than 35 years of experience spanning traditional brick-and-mortar, eCommerce and international retailing.

Scott Benedict

Benedict most recently served as the Divisional Merchandise Manager for Health, Beauty & Grocery at eCommerce leader Groupon in Chicago. He has also held positions at Walmart, Sam’s Club, Best Buy, Service Merchandise and Montgomery Ward.

Leveraging extensive experience in retail business strategy, process refinement, and multichannel eCommerce, Benedict brings a track record of helping companies seize opportunities to increase operational efficiencies, control operating costs, and optimize profits while serving customers across multiple business channels.

“We are pleased to have Scott joining us as the Director of the Center for Retailing Studies, and he comes to us with significant executive experience and an impressive record of accomplishment across retail formats,” said David Griffith, Marketing Department Head. “We are happy to welcome Scott into the Mays Business School family and look forward to his leadership of the Center for Retailing Studies.”

With a desire to help influence the next generation of retail leaders, Benedict spent time keeping an eye on various retailing programs across the country on social media, including CRS. When the opportunity came along to join one of the top retailing programs in the nation at a Tier 1 institution, he didn’t hesitate.

“I have a strong passion for retailing, developing future leaders, and working with retailing professionals to share challenges and best practices,” Benedict explained. “CRS gives me the opportunity to do all of those things. We have a wonderful foundation in place.”

At Walmart, Benedict particularly appreciated the company’s core basic beliefs of respect for the individual, service to the customer, striving for excellence, and operating with integrity. His affinity for organizations with strong cultural beliefs is something that makes the transition from the corporate world to the academic world in Aggieland a seamless one.

“I have really enjoyed being a part of organizations with strong values and cultural beliefs,” said Benedict. “Texas A&M’s Aggie Core Values align strongly with what I feel strongly about, and have been taught to believe in my entire professional career.”

Some of Benedict’s areas of expertise include the development of category strategies, supplier performance management, retail merchandising, product marketing, inventory management, omnichannel strategy, and competitive price strategy. In an ever-changing era of retail, he seeks to bring that industry experience and perspective to Mays, and to the Center for Retailing Studies.

“I was taught as a buyer the concept of ‘divine discontent’,” he explained. “In other words, never be satisfied with the status quo and always seek to improve the business and your people.”

Benedict sees the opportunity to deepen the relationships already formed between CRS and its industry partners while examining how the program can grow and change to better equip the retail leaders of the future. “We need to continuously evolve and change in order to serve the dynamic needs of the retailing community now, and in the future” he added.

For more information, please visit crs.mays.tamu.edu

Follow us on social media: @crstamu

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Staff, Texas A&M, Uncategorized

The first step is the hardest

If you have ever asked a 6-year-old what they want to be when they grow up, you know that there are few things that dissuade them from their dreams. In their mind, the possibilities are endless. However, at some point in their journey of becoming, they’re told there’s a step that has to be made, a benchmark to be accomplished, a kink in the plan. Often, higher education can feel like that. When I finish all my research, then I can genuinely make a difference… If I could get one more certification, then I can prove I’m a world-changer… Once I have my degree, I can really do something… Jim Kolari’s Finance 462 “Live Bank Case” students are already changing the world for a bank in Hondo, Texas.

Humble beginnings

Community National Bank (CNB) has found itself between a rock and a hard place. A mostly rural town, Hondo has been watching the Texas giant, San Antonio, slowly encroach on their city limits. CNB board member, Bill Freed said, “Our community is changing, and if there is anything I’m interested in seeing in the overall growth product, it’s what can help us define our community and what happens when a community changes so rapidly.” Freed likened the Hondo/San Antonio growth to that of Sugarland to Houston and McKinney to Dallas. “They were their own well-defined communities for years, then the sprawl of the metropolis comes in and not only encroaches but actually acts like a tsunami and washes over the area,” Freed explained.

For a once small-town bank like CNB, the imminent danger of large-city encroachment with big bank players like Frost and Wells Fargo could be detrimental to the local bank. CNB was started with a group of businessmen who formed a small-town community financial institution and obtained their charter in 1980. CNB Chairman of the Board, Tom Rothe, said, “The bank opened in 1981 with $1.6 million. That sounds like nothing now: you can’t get a bank off the ground without $10 or $15 million capitalization, but then that was a lot of money.”

Banking in the real world

And Kolari’s students know that. The 41 commercial banking students who took the field trip to the bank are either graduating seniors or graduate students and have taken multiple banking classes, completed internships, and are all about to enter into the real world of banking. Kolari said, “This (live bank case) is ideal for us. This portion of the program is focused on community banking. They get to get in here and find out real problems that community banks are having in the U.S. and Texas, and they’re happening all over, with small, community banks being challenged by the growth that they have in their communities, and also the survival, against bigger banks.”

This Live Bank Case is the first that Kolari has executed in his 40 years at Texas A&M, and Kolari could not have predicted the outcome. For the study, the students were broken into small groups to come up with solutions to maintaining business, while creating new customers and establishing a sustainable strategy. “I was flabbergasted,” Kolari said. “I had a front-row seat to the Aggie Spirit at work. [The students] took this project to heart – it wasn’t just a grade to them. They sought counsel from industry professionals, drew on experience from past internships and jobs, and even looked into the fine details (like finding the coordinates of the busiest intersection and calculating the cost of a billboard installation) to create actionable plans.”

Kolari mentioned, “I can tell you that 99% of schools don’t have a banking class in their college of business. We’re a very rare program; we have a little over 100 students, graduate and undergraduate.”

CNB executives saw the effort and knew that the Commercial Banking Program students would deliver, so they traveled from Hondo to College Station to hear the students’ presentations.

“We had not been able to share the presentations with all of our board members before the May board meeting, but now we have all seen the presentations and it is on our agenda to discuss at the June meeting,” Rothe explained when talking about the solutions they were presented. “[Other board members] and I have been discussing many of the ideas presented and have been scouting locations and opportunities for growing our brand using the input received.”

High impact learning yields high impact results

At Mays, it is common to hear that we are committed to providing high-impact learning experiences. That means we commit to educational experiences that deepen learning and foster student engagement. Rather than simply listening to a lecture, learning by rote, and taking an exam, Mays students are given the opportunity to actively pose and solve problems, work collaboratively in a community of peers, experience real-world applications of knowledge, and reflect on their learning processes. Through these high-impact learning experiences, Mays students change the world, a degree in hand or not.

Categories: Finance, Mays Business, News, Students, Texas A&M, Uncategorized

Mays Business School hosted the 2nd annual Interactive Marketing Research Conference (IMRC) during March 27-29 at the CityCentre campus in Houston. Dr. Venky Shankar, Coleman Chair Professor of Marketing at Mays, chaired the event. Approximately fifty researchers from all over the world attended to showcase their research on data and market trends, featuring over twenty topics.

Keynote Presentations

The event kicked off on Wednesday, March 27, with a research poster session, followed by a reception at the nearby Hotel Sorrells with an address from Mays Business School Dean Eli Jones.

Thursday morning began with an industry keynote address from Damian Fernandez-Lamela, VP Analytics at Fossil. Fernandez-Lamela spoke on the watch market experiencing continuous negative growth from since 2015, with major disruptions in two areas, product technology and distribution/supply chain. The goal of the Fossil marketing department now is to improve the ROI and make smarter decisions using analytics. The company is also working on expanding its focus from just the U.S. to the global market. He also highlighted two marketing challenges: analyzing every touch point along the purchase journey, and determining consumer willingness to pay using surveys.

The academic keynote address came from K. Sudhir, James L. Frank Professor of Marketing at Yale University. Sudhir discussed changes associated with the big data revolution in the customer journey (marketing, engineering/CS, social science) and transparency across firm silos (cross-functional coordination). Sudhir is director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights.

Thursday concluded with a dinner and a keynote address from Puneet Manchanda, Professor of Marketing at the University of Michigan’s Ross School of Business. Manchanda focused on the topic of how society achieves content creation and consumption through a historic analysis of online behavior with the news publishing industry as the focus. Going forward, “if you’re not willing to reward people for creating content, you won’t have it,” he explained.

Award Winner

Mays Marketing Ph.D. student Unnati Narang was presented with the 2018 Shankar-Spiegel Award for the best dissertation research in interactive marketing. Her proposal was chosen from a large competitive pool of research proposals. Her research is on mobile marketing, in particular, retailer mobile apps

Research Presentations

The research presentations by academics covered a gamut of topics, including social media, mobile marketing, robots, digital consumer behavior, and artificial intelligence. A wide array of methodologies were on display, ranging from econometrics to field experiments to machine learning.

Panel Discussion

Friday’s events included a panel discussion on interactive marketing with Pat Coyle, Chief Revenue Office for Texas A&M Athletics, Sarah Darilmaz, Head of Audience Excellence for Annalect , and Vineeth Ram, Chief Revenue Officer for OLI Systems.

Coyle focused on identifying the anonymous customer/fan and using data to track their behavior. He explained how fans wants camaraderie, consistency, recognition, and access to sports and their team. He talked about how to engage fans who approach athletics with a lot of passion through digital marketing.

Darilmaz spoke about digital billboard marketing and using geolocation data to support marketing content for the audience. She also discussed the difficulties with digital advertising against the privacy vs. personalization trade-off.

Ram discussed his experience in Business-to-Business (B2B) eCommerce, working with artificial intelligence technologies, and collaborating with digital publication companies, to grow OLI’s social media presence. He added that comparative metrics on digital media is what governs strategy.

 

ABOUT MAYS BUSINESS SCHOOL

At Mays Business School, we step up to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, master’s and doctoral students in accounting, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Faculty, Marketing, Mays Business, News, Research, Texas A&M, Uncategorized

2nd Annual Aggie PITCH Awards $50,000

COLLEGE STATION, APRIL 2, 2019 – The McFerrin Center for Entrepreneurship hosted its second annual Aggie PITCH on the evening of April 2, 2019. Aggie PITCH is open to all currently enrolled students and seeks to identify the best student business pitch at Texas A&M. 10 student teams were selected as finalists to compete for $50,000 in prize money. The finalist team members represented 6 colleges and over 15 majors. Each team was allotted 10 minutes to give a pitch on their business and field questions from a panel of expert judges. The 2019 finalists boasted impressive entrepreneurial endeavors that included medical devices, novel web applications, and products to serve the military and first responders. At the end of the night the top 5 teams were announced and awarded significant cash prizes. “As predicted, our second annual Aggie PITCH was an even greater success, with teams from across campus showcasing the fact that Texas A&M stands at the forefront of entrepreneurial innovation. Our students are poised to solve the biggest and greatest challenges facing society, and the McFerrin Center stands ready to help our Aggie Entrepreneurs along their successful journeys.”

2019 Aggie PITCH Winners

1st Place ($15,000): LCLIP, Ahad Azimuddin

2nd Place ($12,000): Zanbazan, Nargis Mourey

3rd Place ($10,000): Polylabs

4th Place ($8,000): Lazarus

5th Place ($5,000): SKYPAWS LLC

A full listing of the 2019 Aggie PITCH finalists and winners, including company descriptions, can be found at tx.ag/AggiePITCH

2019 Aggie PITCH 1st Place Winner: LCLIP

2019 Aggie PITCH 2nd Place Winner: Zanbazan

2019 Aggie PITCH 3rd Place Winner: PolyLabs

2019 Aggie PITCH 4th Place Winner: Lazarus

2019 Aggie PITCH 5th Place Winner: SKYPAWS LLC

Categories: Uncategorized

Shannon Deer, Assistant Dean for Graduate Programs at Mays Business School, hosted the 2019 Mays Business School Energy Symposium on March 15 at Texas A&M University’s CityCentre campus in west Houston. Attendees included current and former students representing Mays Houston-based degree programs in all areas of the energy sector.

Energy is one of the three Strategic Initiatives in Mays’ Strategic Plan.

Guy Baber ’06, Vice President of Investor Relations at Marathon Oil Corporation, delivered the keynote. He began with his family’s history in the field and his personal passion and commitment to the energy sector. His discussion included how market forces have changed the upstream landscape over the past several years and how investor preferences continue to evolve. He then fielded questions from those in attendance and remarked on how the industry will likely reach equilibrium once U.S. operators commit to growing production responsibly and living within cash flows.

…Read more

Categories: Centers, Energy, Executive Speakers, Featured Stories, Mays Business, MBA, News, Programs, Research, Students, Texas A&M, Uncategorized