Research

Data from thousands of World Bank projects reveal when flexibility helps — and when it hurts.

Research suggests higher subscription prices can push some customers to use services more — complicating how AI, cloud computing, and other digital platforms manage demand.

A healthcare-focused small language model shows which review details are linked to more online consultations.

A study of S&P 500 firms found CEO political affiliation was associated with whether companies followed industry peers — and how those strategies performed.

New hires who are better at reading social cues and navigating workplace relationships may have an easier time adjusting to a new job.

Competition awards a total of $60,000 to six doctoral students whose research is building a better future through AI and business.

Mays Business School research finds that star employees’ greatest contributions change over time, offering lessons for how organizations manage and develop top talent.

Mays Business School retail expert explains the biggest trends shaping this year’s shopping season.

Smarter hospital design isn’t just better for patients and staff, it can return millions in savings in as little as two years.

What research reveals about effective leadership in an age of disruption.