Marketing

Smarter hospital design isn’t just better for patients and staff, it can return millions in savings in as little as two years.

New research suggests understanding how people respond differently to artificial intelligence could help organizations build more effective AI strategies.

Mays researchers and collaborators are building the strategic frameworks for how firms actually profit from AI.

Beaver Aplin’s gift creates unprecedented opportunities for marketing and retail education at Mays.

A new study finds financial conversations with romantic partners are more positive than people anticipate.

Mays Business School professor highlights flexibility and learning from mistakes as essential for professional growth.

A more inclusive approach inviting caregivers into the process starts simply by asking questions.

A Texas A&M University study found consumers prefer effort over ease when caring for others.

The director of the Texas A&M Center for Retailing Innovation says the choice prioritizes the status quo over challenging the market.

Developed by a Texas A&M marketing scholar, EMPATHY AI helps professionals across industries deliver constructive feedback that motivates instead of demoralizes.