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Amalesh Sharma

Associate Professor
Carol and G. David Van Houten, Jr. '71 Professor
Research Director-Center for Retailing Studies (CRS)
Department of Marketing
Center for Retailing Studies

Education

B.S. (Physics), University of Delhi, India
PGDM (Major: Marketing, Minor: Finance), ITM Business School, Navi Mumbai, India
M.S. (Business Economics), Georgia State University, Atlanta
M.S. (Managerial Science), Georgia State University, Atlanta
Ph.D. (Marketing), Georgia State University, Atlanta

Research Interest

Marketing-Operations Interface (Innovation, B2B (Buyer-Supplier Relationship)), Marketing Mix (Retailing and Distribution, Payment Methods), Emerging Markets (Societal Impact. Healthcare and Services), Marketing Strategy / Quantitative Modeling

Courses Taught

Marketing Analytics (MKTG 431)
Marketing Analytics II (M.S. level) (MKTG 626)
Special Topics in Predictive Analytics (Visualization, Multivariate Statistics, and Programing) (ANLY 605)
Linear and Logistic Regression (ANLY 608)

Biography

Amalesh Sharma is an Associate Professor at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi.

Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include Marketing-Mix Decisions, Sustainability, Emerging Markets, Buyer-Supplier Relationships, and Marketing-Operations Interface.

Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).

Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.

Research Publications

Adhikary, A., Diatha, K. S., Borah, S. B., & Sharma, A. (2021). How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market. Journal of the Academy of Marketing Science, 49(5), 882–902. https://doi.org/10.1007/s11747-021-00778-y

Adhikary, A., Sharma, A., Diatha, K. S., & Jayaram, J. (2020). Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation. International Journal of Production Economics, 230, 107864. https://doi.org/10.1016/j.ijpe.2020.107864

Kumar, V., Borah, S. B., Sharma, A., & Akella, L. Y. (2021). Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52(3), 363–387. https://doi.org/10.1057/s41267-020-00378-y

Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T. S. (2022). Impact of review narrativity on sales in a competitive environment. Production and Operations Management, 31(6), 2538–2556. https://doi.org/10.1111/poms.13698

Sharma, A., Adhikary, A., & Borah, S. B. (2020). Covid-19′s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data. Journal of Business Research, 117, 443–449. https://doi.org/10.1016/j.jbusres.2020.05.035

Sharma, A., Borah, S. B., & Moses, A. C. (2021). Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics. Journal of Business Research, 122, 597–607. https://doi.org/10.1016/j.jbusres.2020.09.011

Sharma, A., Kumar, V., Borah, S. B., & Adhikary, A. (2022). Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? Journal of International Business Studies, 53(5), 850–878. https://doi.org/10.1057/s41267-021-00497-0

Sharma, A., Pathak, S., Borah, S. B., & Adhikary, A. (2019). Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management, 66(7–8), 839–865. https://doi.org/10.1002/joom.1067

Wichmann, J. R., Uppal, A., Sharma, A., & Dekimpe, M. G. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2), 502–521. https://doi.org/10.1016/j.ijresmar.2021.09.001