Arch H. Aplin III ’80 Department of Marketing
Enduring Ideas for Consumers, Firms, and SocietyMeet the Team
Our goal is to foster excellence in our students through scholarship and teaching. As a source of innovation, the Aplin Department of Marketing creates a unique environment that promotes creative thought, knowledge production, and insight into the field. Our mission is to advance marketing scholarship through world-class education and research initiatives. The marketing major reflects these objectives through in-depth coverage of marketing concepts, tools, and techniques in the courses.
Email: marketing@mays.tamu.edu
Phone: 979-845-5861
Location:
220 Wehner Building
4112 TAMU
Texas A&M University
College Station, TX 77843-4353
Our Department Rankings
Our award-winning faculty members emphasize excellence while delivering cutting edge knowledge that includes real-world, project-based approaches and supports universal learning. The Aplin Department of Marketing is consistently ranked for its excellence in research, teaching, and service.
U.S News & World Report, 2026
U.S. News & World Report, 2026
Degree Programs
Our marketing programs prepare students to become critical thinkers, innovators, and strategy-driven marketers who can utilize their communication skills and global awareness to solve some of the world’s challenging problems.
BBA Tracks
We help you develop your unique capabilities and refine your talents in marketing through our tracks. Students completing a degree in marketing choose between five tracks.
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Centers and Institutes
Our Centers & Institutes offer coursework, career management, internships, and leadership activities for students. By combining scholars and industry professionals with our student body, you can be a part of the system that is changing the way business is taught and practiced.
Latest Department News
Expert Calls for Greater Role of Family Caregivers in Cancer Care Decisions
Jan. 26, 2026 • 3 min. readA more inclusive approach inviting caregivers into the process starts simply by asking questions.
Why Convenience Marketing Falls Short for Products Aimed at Caregivers
Jan. 22, 2026 • 3 min. readA Texas A&M University study found consumers prefer effort over ease when caring for others.
Cloud Dancer, Pantone’s 2026 Color of the Year Pick, Sparks Debate Over Playing it Safe
Jan. 6, 2026 • 3 min. readThe director of the Texas A&M Center for Retailing Innovation says the choice prioritizes the status quo over challenging the market.
Leading Research
Our faculty members are internationally renowned scholars in the broad areas of strategy, consumer behavior, and quantitative modeling. Research by our faculty members have been widely cited in the news media such as the Financial Times, CNN, The Wall Street Journal, and The New York Times.
Financial Aid
The Department of Marketing awards scholarships to currently enrolled marketing students based on academic performance and student involvement. Marketing scholarship applications are posted and accepted during the spring semester. The marketing scholarship application is through the University Wide Scholarship Application.
Make Your Next Big Move
Request more information to dive deeper into your program of interest.