Leonard L. Berry
University Distinguished Professor of Marketing
Regents Professor
M.B. Zale Chair in Retailing and Marketing Leadership
Presidential Professor for Teaching Excellence
Senior Fellow, Institute for Healthcare Improvement
Biography
Dr. Leonard L. Berry is University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He also is a Presidential Professor for Teaching Excellence. As a Visiting Scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008). He also has done field research at Gundersen Health System, ThedaCare, and Bellin Health System, all in Wisconsin, and at Henry Ford Health in Michigan. Concurrent with his faculty position in Mays Business School, Dr. Berry is a Senior Fellow of the Institute for Healthcare Improvement studying service improvement in cancer care, and is an Adjunct Professor, Faculty of Health Sciences, University of Southern Denmark.
Professor Berry has written ten books in all, including: Discovering the Soul of Service; On Great Service; Marketing Services: Competing Through Quality; and Delivering Quality Service. He is the author of numerous academic articles and an invited lecturer throughout the world.
Professor Berry’s teaching and research contributions have been widely recognized with honors that include The Sheth Gold Medal; The American Marketing Association (AMA) William Wilkie “Marketing for a Better World” Award; the Paul D. Converse Award; the AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award; the AMA Career Contributions to Services Marketing Award; and the Academy of Marketing Science Outstanding Marketing Educator Award. He is a Fellow of both the American Marketing Association and the Academy of Marketing Science. Texas A&M awarded him the Distinguished Achievement Award in Teaching (1990) and the Distinguished Achievement Award in Research (1996 and 2008), the highest honors bestowed upon its faculty members. In 2014, he was inducted into Arizona State University’s Carey School of Business Hall of Fame, the first doctoral graduate to be selected, and in 2015 the Mays Business School at Texas A&M awarded him the Lifetime Achievement Award for Research and Scholarship.
A former national president of the American Marketing Association, Dr. Berry founded the Center for Retailing Studies at Texas A&M in 1982 and served as its director through 2000.
Research
| Title | Year | Type |
|---|---|---|
|
Service Guarantees Have a Place in Healthcare Annals of Internal Medicine |
2019 | Article |
|
Finding Hope and Healing When Cure is Not Possible Mayo Clinic Proceedings |
2019 | Article |
|
Managing the Clues in Cancer Care Journal of Oncology Practice |
2016 | Article |
|
Putting Healing Back at the Center of Health Care Harvard Business Review |
2019 | Article |
|
The New Diagnosis Bundle: Improving Care Delivery for Patients with Newly Diagnosed Cancer Journal of Oncology Practice |
2016 | Article |
|
The Role of Kindness in Cancer Care JCO Oncology Practice (formerly known as Journal of Oncology Practice) |
2017 | Article |
|
Essentials for Improving Service Quality in Cancer Care Healthcare |
2016 | Article |
|
Proposing a Bill of Rights for Patients with Cancer JCO Oncology Practice (formerly known as Journal of Oncology Practice) |
2020 | Article |
|
Using Evidence to Design Cancer Care Facilities American Journal of Medical Quality |
2020 | Article |
|
Is it Time to Reconsider the Term Cancer Survivor? Journal of Psychosocial Oncology |
2019 | Article |