Directory  »  Faculty  »  David Griffith

Photo of David Griffith

David Griffith

Hallie Vanderhider Chair in Business
Professor of Marketing
Associate Research Director, Center for International Business Studies
Department of Marketing
Center for International Business Studies

Education

Ph.D., Kent State University
MBA, Kent State University
BSBA, University of Akron

Research Interest

Strategy, International Marketing, Innovation, International Business, Marketing Strategy / Quantitative Modeling

Courses Taught

Marketing Strategy
Brand Strategy
Innovation Management

Biography

David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. His scholarship has been published in the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc.

He has been recognized numerous times for his scholarship. He is ranked among the Top 2% of Marketing Scholars worldwide in terms of impact. He is a Fellow of the Academy of International Business, is the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in the two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the period 1970-2016.

David is an award-winning educator focused on student engagement and experiential learning. At Texas A&M he has taught courses in marketing and brand strategy, innovation, and marketing analytics, in the undergraduate, MS Marketing, Professional MBA, and Executive MBA programs. He is the recipient of the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai’i at Manoa), the Outstanding Professor (University of Oklahoma), among others.

Prior to his career in academia, he worked for The Hampton Company (acquired by Charles Schwab) and Paine Webber Securities, Inc. (acquired by UBS Group AG). While at The Hampton Company he developed and executed customer relationship management programs, supervised and trained employees in areas of pension plan administration and trust accounting, and was responsible for the oversight and administration of defined contribution pension plans. At Paine Webber Securities, Inc. he developed and implemented customer service and sales management programs and executed technical and fundamental equity valuation models.

Research Publications

Park, Soo Hyung “Ralph” and David A. Griffith (forthcoming), “The Effect of Customer-Centric Strategy and Structure Alignment on New Product Portfolio Innovativeness and Firm Performance,” Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-025-01082-9

Griffith, David A., Hannah S. Lee and Goksel Yalcinkaya (2023), “Understanding the Relationship Between Advertising Spending and Happiness at the Country Level,” Journal of International Business Studies, 54(1), 128-150.

Zheng, Xu (Vivian), David A. Griffith, Ling Ge, and Uri Benoliel (2020), “Effects of Contract Ambiguity in Interorganizational Governance,” Journal of Marketing, 84(4), 147-167.

Lee, Hannah S. and David A. Griffith (2019), “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83(2), 120-137.

Harmancioğlu, Nükhet, David A. Griffith and Tuba Yilmaz (2019), “Short- and Long-term Market Returns of International New Product Codevelopment Alliances,” Journal of the Academy of Marketing Science, 47(5), 939-959.

Cillo, Paola, David A. Griffith and Gaia Rubera (2018), “The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture,” Journal of Marketing, 82(6), 49-70.

Griffith, David A., Jessica J. Hoppner, Hannah S. Lee and Tobias Schoenherr (2017), “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships,” Journal of Marketing Research, 54(1), 124-137.

Dean, Tereza, David A. Griffith, and Roger J. Calantone (2016), “New Product Creativity: Understanding Contract Specificity in New Product Introductions,” Journal of Marketing, 80(2), 39-58.

Dahlquist, Steven H. and David A. Griffith (2014), “Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior,” Journal of Marketing, 78(4), 59-79.

Seggie, Steven H., David A. Griffith, and Sandy D. Jap (2013), “Passive and Active Opportunism in Interorganizational Exchange,” Journal of Marketing, 71(6), 73-90.

Hoppner, Jessica J. and David A. Griffith (2011), “The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior,” Journal of Marketing Research, 48(5), 920-928.

Kim, Stephen K., Richard G. McFarland, Soongi Kwon, Sanggi Shon, and David A. Griffith (2011), “Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework,” Journal of Marketing Research, 48(3), 603-616.

Rubera, Gaia, Andrea Ordanini, and David A. Griffith (2011), “Incorporating Cultural Values for Understanding the Influence of Perceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.,” Journal of International Business Studies, 42(4), 459-476.

Cui, Anna Shaojie, Roger J. Calantone, and David A. Griffith (2011), “Strategic Change and Termination of Inter-firm Partnerships,” Strategic Management Journal, 32(4), 402-423.

Zhang, Chun, John W. Henke, Jr., and David A. Griffith (2009), “Do Buyer Cooperative Actions Matter Under Conditions of Relational Stress? Evidence from Japanese and U.S. Assemblers in the U.S. Automotive Industry,” Journal of Operations Management, 27(6), 479-494.

Narasimhan, Ram, Anand Nair, David A. Griffith, Jan Stentoft Arlbjørn, and Elliott Bendoly (2009), “Lock-in Situations in Supply Chains: Exploring Strategies under a Social Exchange Theory-Economic Modeling Joint Approach,” Journal of Operations Management, 27(5), 374-389.

Seggie, Steven H. and David A. Griffith (2009), “What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals,” Journal of Marketing, 73(1), 122-132.

Griffith, David A., S. Tamer Cavusgil, and Shichun Xu (2008), “Emerging Themes in International Business Research,” Journal of International Business Studies, 39(7), 1120-1235.

Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzales-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay, and S. Tamer Cavusgil (2008), “Data Equivalency in Cross-Cultural International Business Research: An Assessment and Guidelines,” Journal of International Business Studies, 39(6), 1027-1046.

Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hoffman, Bernadine Johnson Dykes, Wesley A. Pollitte and S. Tamer Cavusgil (2008), “An Assessment of the Measurement of Performance in International Business Research,” Journal of International Business Studies, 39(6), 1064-1080.

Lages, Luis Filipe, Sandy Jap, and David A. Griffith (2008), “The Role of Past Performance in Export Ventures: A Short-term Reactive Approach” Journal of International Business Studies, 39(2), 304-325.

Griffith, David A. and Robert F. Lusch (2007), “Getting Marketers to Invest in Firm-Specific Capital,” Journal of Marketing, 71(1), 129-145.

Griffith, David A., Michael G. Harvey, and Robert F. Lusch (2006), “Social Exchange in Inter-organizational Relationships: The Resulting Benefits of Procedural and Distributive Justice,” Journal of Operations Management, 24(2), 85-98.

Griffith, David A. and Matthew B. Myers (2005), “The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships,” Journal of International Business Studies, 36(3), 254-269.

Tihanyi, Laszlo, David A. Griffith, and Craig J. Russell (2005), “The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis” Journal of International Business Studies, 36(3), 270-283.

Griffith, David A. and Michael G. Harvey (2001), “A Resource Perspective of Global Dynamic Capabilities,” Journal of International Business Studies, 32(3), 597-606.

Griffith, David A., Michael Y. Hu, and John K. Ryans, Jr. (2000), “Process Standardization Across Intra- and Inter-cultural Relationships,” Journal of International Business Studies, 31(2), 303-324.