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Shrihari Sridhar

Senior Associate Dean of Mays Business School
Professor and Joe B. Foster '56 Chair in Business Leadership
Presidential Impact Fellow
Former Editor-in-Chief, Journal of Marketing (2022–2025)

American Marketing Association Fellow


Arch H. Aplin III ’80 Department of Marketing
Office of the Dean

Education

BE, Mechanical Engineering, R.V. College of Engineering, Bangalore, 2002
MS, Engineering Management, University of Missouri, 2004
Ph.D., Marketing, University of Missouri, 2009

Research Interest

Financial impact of marketing strategy, Socio-economic impact of marketing strategy, Causal effects of marketing interventions, Marketing Strategy / Quantitative Modeling

Courses Taught

Marketing Management
Marketing Analytics

Biography

Shrihari (Hari) Sridhar is the Senior Associate Dean of Mays Business School and a Professor of Marketing who holds the Joe B. Foster ’56 Chair in Business Leadership. His work answers one question: what do strategic investments actually return? He spent two decades building the evidence on marketing’s financial returns. His current research applies that same discipline to AI, examining why AI capability so often outruns AI results inside organizations, and how leaders close that gap.

Dr. Sridhar has published more than thirty articles in the field’s leading journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, and the Journal of the Academy of Marketing Science, and has ranked among the top 50 scholars worldwide in premier-journal productivity every year since 2012. He served as Editor-in-Chief of the Journal of Marketing from 2022 to 2025, where he introduced the journal’s Research Transparency Policy and led it to record submission volume. He is a Fellow of the American Marketing Association and serves on its Board of Directors. His research has earned the Financial Times Responsible Business Education Award and the AMA-EBSCO-RRBM Award for Responsible Research, and has been covered by The Wall Street Journal, The New York Times, Harvard Business Review, and NPR.

As Senior Associate Dean, Dr. Sridhar leads the Mays strategic plan and built one of the most visible AI portfolios in business education: the first AI in Business minor on the Texas A&M campus, a graduate AI certificate, two national AI competitions, and the Mays Method Lab for AI adoption. He teaches Marketing Management and Marketing Analytics across the MBA and specialty masters programs, and is the co-author of three books, including Marketing Strategy: Based on First Principles and Data Analytics and Focus. He has advised companies including Microsoft, Schlumberger, Dow Chemical, Sysco Foods, and Avery Dennison on strategy and data science.

He holds a Ph.D. in marketing from the University of Missouri and a B.E. in mechanical engineering from R.V. College of Engineering, Bangalore.

Awards and Honors

Research
Top 50 worldwide in productivity in the premier marketing journals (every year since 2012)
Distinguished Winner AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023)
Finalist, Paul Green Award, Journal of Marketing Research (2022)
Financial Times Responsible Business Education Award (2022)
Finalist for AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2022)
ISMS Doctoral Consortium Invited Faculty (2022)
AMA Sheth Foundation Doctoral Consortium Faculty Fellow (2010, 2012, 2018, 2020, 2022, 2023)
Chancellor’s EDGES Fellow, Texas A&M University (2021-now)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2021)
Marketing Science Institute Scholar (2020)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2019)
Ricky Griffin Research Award, Mays Business School (2019)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2018)
Presidential Impact Fellow, Texas A&M University (2018-now)
Runner Up, Davidson Award, Journal of Retailing (2015)
Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2014)
Best Paper Award, Journal of Interactive Marketing (2013)
Marketing Science Institute Young Scholar (2013)
Graduate Student Achievement Award, University of Missouri (2007)
Juran Doctoral Research Award, University of Minnesota (2007)
Graduate Student Achievement Award, University of Missouri (2005)

Teaching
Dan H. Robertson Outstanding MBA Faculty Award (2022)
MS Analytics Teaching Excellence Award (2022)
MS Analytics Teaching Excellence Award (2020)
MS Analytics Teaching Excellence Award (2019)
Textbook Featured in Forbes Summer Reading List for Marketers (2018)
40 Most Outstanding MBA Professors Under 40, Poets and Quants (2018)
Best All-Round MBA Teacher, Smeal College of Business Administration (2016)
Pennsylvania State University Finalist for Penn State George W. Atherton Teaching Award (2015)
Pennsylvania State University Finalist for Penn State George W. Atherton Teaching Award (2014)
Most Engaging MBA Teacher, Smeal College of Business Administration (2013)
Outstanding Teaching Assistant in Marketing, University of Missouri (2007)

Service
Editor-in-Chief, Journal of Marketing (2022-2025)
PhD Co-supervisor, AMA Howard Sheth Dissertation Awardee (2021)
Outstanding Area Editor, International Journal for Research in Marketing (2021)
Outstanding Area Editor, Journal of the Academy of Marketing Science (2019)
Outstanding Reviewer, for Journal of Marketing (2017).
Outstanding Area Editor, Journal of the Academy of Marketing Science (2017)