Program Details
The Flex Online MS Marketing program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. This program offers the same world-class education as our prestigious in-person marketing program, available anywhere. Students develop strategic thinking and business leadership skills through hands-on marketing experience and participation in real-world projects.
Curriculum
The curriculum for the Flex Online MS Marketing program is 36 hours.
- Principles of Marketing
- Research for Marketing Decisions
- Consumer Behavior
- Introduction to Marketing Analytics & Data Visualization
- Marketing Communication & Branding
- Marketing Strategy
- Advanced Marketing Analytics & Data Visualization
- Digital Strategy for Competitive Advantage
- Product Innovation & Services Marketing
- Business-to-Business Marketing & Sales Leadership
- Customer-Centric and Data-Driven Organizations
- Marketing Consulting Capstone
