Advisory Board

Thank you to our members in the MS Marketing Advisory Board! We are grateful for your contributions in making this program a success!

Board Members

Jerry Strawser

Elizabeth Ellen (EE) Anderson, M.S.

Sr. Manager, Brand Management + Partnerships, UT Southwestern Medical Center

Graduated: Texas A&M University ’16

Dynamic marketer with a proven track record in brand management, strategic marketing, and omni-channel campaign execution.

With expertise spanning brand strategy, digital marketing, and project management, Elizabeth Ellen drives brand awareness, patient acquisition, and recruitment through regionals and national advertising campaigns and oversees Official Health Care marketing partnerships with several of DFW’s leading athletic teams, including in-game activations, social content, and employee engagement.

Jerry Strawser

Brad Bebell

Manager, BU Marketing, Trinity Consultants

Graduated: Texas A&M University ’87 and American Military University

I am a marketing professional whose career has spanned retail, telecommunications, shipping/logistics, non-profit, software, and Environmental Health & Safety. I consider myself the quintessential ambassador for marketing and a master at transferable skills. One of the greatest lessons I’ve learned throughout my career is something said best by the late Steve Jobs: “Great things in business are never done by one person. They’re done by a team of people.”

As a Marketing Professional who has been both a leader and team member, I agree 100%. Whether I’m working with remote Field & Partner Marketing teams, channel partners, developing marketing campaigns, creating new communications, or executing sponsorships and events, my leadership style is one of engagement and empowerment.

The key to delivering success – in any of the marketing roles I’ve held – is understanding that strategy, data, and innovation go hand-in-hand with tactical execution. Creativity combined with analytics deliver results, and results drive every aspect of what I do.

Jerry Strawser

Yvonne Y. Bourquin

VP, Account Services, Dialog Group of Companies

Graduated: Texas A&M University, ’01, ’02

Award-winning marketing executive in the high-tech industry with experience driving multiple disruptive product launches, accelerating revenue growth, and building high-performing programs and teams across commercial, consumer and public sector segments.

Experience spans software, mainstream and high performance compute, CI/HCI, SaaS/IaaS/PaaS, mission critical systems, PCs and printers. Outside of work, Yvonne is a sports enthusiast, mom of three incredible kids and dedicated Pilates practitioner.

Jerry Strawser

Suzy Broussard

Product Management Executive, Career Coach, Former HP Senior Director, Software Product Management

Graduated: Texas A&M University, ’96

Suzy holds a BBA in Marketing from Texas A&M. She is an empathetic, strategic, and results-driven tech leader with 25+ years at HP, including 15+ years leading, mentoring, and building high-performing teams with 5+ years at the executive level in product management. Suzy has built and scaled global, cross-functional teams across software, hardware product management, marketing, and program management, always with a focus on innovation, impact, and human-centered leadership.

Suzy is passionate about developing people, cultivating environments where teams thrive, and helping others grow into roles they love. She is currently pursuing an ICF coaching certification through Rice University.

Jerry Strawser

Tami Cannizzaro, MBA, CPCC

Certified Professional Career Coach

Graduated: Texas A&M University ’80

As a Certified Professional Career Coach, my real job is Chief Motivational Officer and Accountability Partner, helping students like you achieve your career goals. My specialty is working with young professionals/new college graduates.

You’ll benefit from my years of personal, real-world experience as both a hiring manager and a job seeker, including my own successful job searches and 4 career transitions. I’ve even experienced a lay-off. Throughout the process I motivate students while helping them develop a winning resume, prepare for interviews, provide general career counseling, or even discover new career paths

Jerry Strawser

Hans George

Former NIKE VP, Angel Investor, Oregon Sports Angels

Graduated: Texas A&M University ’91 and University of Texas at Austin ’95

In Hans’ current role as an angel investor, he focuses on investing in and advising sports and fitness start-ups.

Hans spent 25 years combining an irrational passion for sports with his purpose around inspiring consumers, through various roles in Product Creation and Merchandising at NIKE.

His mission in this next chapter is to help young people and young companies achieve their dreams, especially in the sports & fitness industry but also in the broader consumer brand and product sector.

Jerry Strawser

Chris Hill

Florida Sales Manager, Heritage Pool Supply Group, Inc.

Graduated: Texas A&M University ’15, ’16

I am a revenue-centric leader passionate about driving change and innovation, with a focus on sales operations, digital sales, and marketing.

Over the past decade at SRS Distribution/Heritage, I have had the opportunity to play key roles in supporting our growth from $1B to $11B in revenue, developing four new companies, and spearheading digital commerce initiatives.

In these roles, I leverage my strengths in building teams, creating partnerships, leading change, sales operations and enablement, and marketing. I love to learn, build solutions, solve problems, and create structure where it is needed most.

People are what make work meaningful, and I prioritize working directly with those directly impacted by the changes I implement.

Outside of work, I’m an avid reader, musician, and fitness enthusiast, always seeking ways to grow and stay active.

Jerry Strawser

Jason Kappel

Director, Loyalty & CRM Strategy, Material Plus

Graduated: Texas A&M University ’90 and SMU Cox School of Business

Accomplished data-driven marketing leader passionate about creating deeper customer relationships and enriching the customer experience through interpretation of consumer insights, business metrics, and industry trends.

Identifies opportunities and creates actionable strategies. Develops innovative marketing programs and member initiatives while directing goal-focused teams to achieve customer engagement, revenue, and key metrics.

Jerry Strawser

Reneé Meaux

Senior Director, Strategic Partnerships and Channel Development, NRG Energy

Graduated: Texas A&M University ’00, ’02

Reneé began her career in the banking industry, where she specialized in B2B marketing initiatives and building strong relationships to position the bank as a leading source of economic insights.

This foundation helped her hone her strategic thinking and communication skills. At NRG, she has advanced these capabilities by leading marketing strategy development, driving commercialization efforts, and identifying strategic growth opportunities.

She has worked closely with retail partners to deliver impactful results that align with business goals. Her experience spans both corporate and retail sectors, showcasing a strong track record in driving value for the enterprise.

Jerry Strawser

David Andrew Paradis

CEO, Director, GD Energy Products

Graduated: Texas A&M University ’92, ’03

Results-oriented and strategically-minded business leader with extensive experience in the global industrial equipment manufacturing and services market.

David has demonstrated the ability to define and execute strategic plans that deliver meaningful stakeholder returns.

He has been involved in M&A through his career, including leading a leveraged buyout and formation of Trillium Flow Technologies, before taking on his role at GD Energy Products.

Jerry Strawser

Holly Sheets

Management Consultant, Alumbra

Graduated: Texas A&M International University and Texas A&M University ’12

Holly is a skilled consultant and project manager who leverages her project management experience to facilitate meaningful enterprise-level change. Her approach is grounded in practical solutions and a dedication to ongoing process optimization.

Holly’s unique blend of project and change management experience and marketing education enables her to help organizations understand their audiences and develop effective outreach and engagement strategies. She is committed to delivering projects that increase adoption, minimize disruption, and maximize returns.

In her previous role as a Project Manager and PMO Lead, Holly led large-scale strategic technology projects and M&A integrations and served as the liaison between IT and other business units to promote collaboration and ensure the team’s adherence to business policies and governance.

Holly currently offers her clients a flexible consulting model, enabling them to scale their operations as needed and receive the right level of support at the right time.

Jerry Strawser

K. Todd Storch

President + Chief Growth Officer, Revolin Sports
Founder, Chairman Emeritus, Taylor’s Gift Foundation

Graduated: Texas A&M University ‘91

My grandfather taught me, ‘It’s not what happens to you that matters, but how you react.’ This outlook has shaped my personal life and business career.

I’ve built strategic plans and led teams to achieve results, from my Big 8 accounting days to leading startups as CEO.

While I love the technology side of business, I’m most energized by rallying teams around a vision and leading them to achieve outcomes once deemed impossible.

Jerry Strawser

Brandon Wainerdi

Social Strategist/Writer, Freelance

Graduated: Texas A&M University ’14 ’15

I am a digital marketer and social strategist, previously working in director-level roles for companies like Funko, Alamo Drafthouse, and FANGORIA (the iconic horror magazine).

I started primarily as a copywriter at ad agencies (including The Richards Group’s /LERMA) for many clients in the tech space, in addition to several sports marketing roles.

With that copywriter experience, I currently am a regular freelance contributor for StarWars.com, Star Wars Insider, and the writer of two official Star Wars books: The Star Wars Encyclopedia (published fall 2024) and the upcoming Star Wars Encyclopedia of Starfighters and Other Vehicles (to be published fall 2025).

Corporate Partners

Mays Business School has a rich array of external advisory boards and councils consisting of executives and other practicing professionals. These external advisory groups provide valuable feedback regarding the types of instructional and research issues important to them. This interaction helps Mays respond to the needs and interests of our external constituencies and the business community.

In addition, the MS Marketing program partners with a number of companies to participate in sponsored projects: Teams of students are matched with sponsoring firms for two, semester-long projects. Students acquire hands-on experience working on real-world business projects, while developing strategic thinking and business leadership skills to prepare them for their careers.