Program Details
The Master of Science in Marketing Program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. Each student is assigned to a member of the program’s 16-person Advisory Board. This board member serves as the student’s “Corporate Mentor” throughout the program. Students acquire hands-on marketing experience in business settings through participation in real-world, company-sponsored projects. Our program challenges students to develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.
![MS-Marketing-Curriculum-and-Program-Requirements-HeroImage](https://mays.tamu.edu/wp-content/uploads/2023/10/MS-Marketing-Curriculum-and-Program-Requirements-HeroImage.png)
Curriculum
The curriculum for the 10.5-month MS Marketing program is:
Fundamentals:
- Data-Driven Marketing
- Marketing Metrics & Accountability
- Research for Marketing Decisions
- Professional Seminar
Principles:
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Data Visualization
- Professional Seminar
Capstone:
- Marketing Practicum
- Analytics II
- Branding & Marketing Communications*
- Marketing Strategy*
- Professional Seminar
*Spring course offerings may vary
![MS5](https://mays.tamu.edu/wp-content/uploads/2023/09/MS5.png)
Program Courses
Summer – 5 weeks, 9 credit hours
- Data-Driven Marketing
- Marketing Metrics & Accountability
- Research for Marketing Decisions
Fall – 15 weeks, 13 credit hours
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Professional Development & Trending Topics
Winter – 3 weeks, 2 credit hours
- Applied Marketing Projects designed to “Advance the World’s Prosperity”
Spring – 15 weeks, 12 credit hours
- Marketing Practicum
- Data Visualization for Marketers
- Analytics II
- Branding & Marketing Communications
- Services Marketing
![MS5_UndergaraduatePrograms-CertificatePrograms-InternalAuditCertificate-AdamSinn copy 23](https://mays.tamu.edu/wp-content/uploads/2023/09/MS5_UndergaraduatePrograms-CertificatePrograms-InternalAuditCertificate-AdamSinn-copy-23.png)