Program Details

The Master of Science in Marketing Program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. Each student is assigned to a member of the program’s 16-person Advisory Board. This board member serves as the student’s “Corporate Mentor” throughout the program. Students acquire hands-on marketing experience in business settings through participation in real-world, company-sponsored projects. Our program challenges students to develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.

Curriculum

Program Courses

Curriculum

The curriculum for the 10.5-month MS Marketing program is:

Fundamentals:

  • Data-Driven Marketing
  • Marketing Metrics & Accountability
  • Research for Marketing Decisions
  • Professional Seminar

Principles:

  • Marketing Practicum
  • Strategic Digital Marketing
  • Analytics I
  • Buyer Behavior
  • Data Visualization
  • Professional Seminar

Capstone:

  • Marketing Practicum
  • Analytics II
  • Branding & Marketing Communications*
  • Marketing Strategy*
  • Professional Seminar

*Spring course offerings may vary

Program Courses

Summer – 5 weeks, 9 credit hours

  • Data-Driven Marketing
  • Marketing Metrics & Accountability
  • Research for Marketing Decisions

Fall – 15 weeks, 15 credit hours

  • Marketing Practicum
  • Strategic Digital Marketing
  • Analytics I
  • Buyer Behavior
  • Professional Development & Trending Topics

Spring – 15 weeks, 12 credit hours

  • Marketing Practicum
  • Data Visualization for Marketers
  • Analytics II
  • Branding & Marketing Communications
  • Services Marketing