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The Master of Science in Marketing Program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. Each student has the opportunity to be mentored by a corporate mentor who is affiliated with our Advisory Board and its committee members. This mentor supports the student throughout the program. Students acquire hands-on marketing experience in business settings through participation in real-world, company-sponsored projects. Our program challenges students to develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.
Curriculum
The curriculum for the 10.5-month MS Marketing program is:
Fundamentals
- Data-Driven Marketing
- Marketing Metrics and Accountability
- Research for Marketing Decisions
- Professional Seminar
Principles
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Data Visualization
- Professional Seminar
Capstone
- Marketing Practicum
- Analytics II
- Branding and Marketing Communications*
- Marketing Strategy*
- Professional Seminar
Program Courses
*Spring course offerings may vary.Summer – 5 weeks, 9 credit hours
- Data-Driven Marketing
- Marketing Metrics and Accountability
- Research for Marketing Decisions
Fall – 15 weeks, 15 credit hours
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Professional Development and Trending Topics
Spring – 15 weeks, 12 credit hours
- Marketing Practicum
- Data Visualization for Marketers
- Analytics II
- Branding and Marketing Communications
- Services Marketing
Make Your Next Big Move
Request more information to dive deeper into your program of interest.