Program Details
The Master of Science in Marketing Program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. Each student is assigned to a member of the program’s 16-person Advisory Board. This board member serves as the student’s “Corporate Mentor” throughout the program. Students acquire hands-on marketing experience in business settings through participation in real-world, company-sponsored projects. Our program challenges students to develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.
Curriculum
The curriculum for the 10.5-month MS Marketing program is:
Fundamentals:
- Data-Driven Marketing
- Marketing Metrics & Accountability
- Research for Marketing Decisions
Principles:
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Professional Development & Trending Topics
Service:
- Applied Marketing Projects designed to “Advance the World’s Prosperity”
(This includes 2-3 week experience with corporate projects and company visits, practicing selfless service, and experiential education opportunities)
Capstone:
- Marketing Practicum
- Data Visualization for Marketers
- Analytics II
- Branding & Marketing Communications*
- Services Marketing*
*Spring course offerings may vary
Program Courses
Summer – 5 weeks, 9 credit hours
- Data-Driven Marketing
- Marketing Metrics & Accountability
- Research for Marketing Decisions
Fall – 15 weeks, 13 credit hours
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Professional Development & Trending Topics
Winter – 3 weeks, 2 credit hours
- Applied Marketing Projects designed to “Advance the World’s Prosperity”
Spring – 15 weeks, 12 credit hours
- Marketing Practicum
- Data Visualization for Marketers
- Analytics II
- Branding & Marketing Communications
- Services Marketing
