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Advance Your Career

The Master of Science in Marketing Program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. Each student has the opportunity to be mentored by a corporate mentor who is affiliated with our Advisory Board and its committee members. This mentor supports the student throughout the program. Students acquire hands-on marketing experience in business settings through participation in real-world, company-sponsored projects. Our program challenges students to develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.

Curriculum

The curriculum for the 10.5-month MS Marketing program is:

Fundamentals

  • Data-Driven Marketing
  • Marketing Metrics and Accountability
  • Research for Marketing Decisions
  • Professional Seminar

Principles

  • Marketing Practicum
  • Strategic Digital Marketing
  • Analytics I
  • Buyer Behavior
  • Data Visualization
  • Professional Seminar

Capstone

  • Marketing Practicum
  • Analytics II
  • Branding and Marketing Communications*
  • Marketing Strategy*
  • Professional Seminar

Program Courses

*Spring course offerings may vary.

Summer – 5 weeks, 9 credit hours

  • Data-Driven Marketing
  • Marketing Metrics and Accountability
  • Research for Marketing Decisions

Fall – 15 weeks, 15 credit hours

  • Marketing Practicum
  • Strategic Digital Marketing
  • Analytics I
  • Buyer Behavior
  • Professional Development and Trending Topics

Spring – 15 weeks, 12 credit hours

  • Marketing Practicum
  • Data Visualization for Marketers
  • Analytics II
  • Branding and Marketing Communications
  • Services Marketing