Arch H. Aplin III ’80 Department of Marketing
Enduring Ideas for Consumers, Firms, and SocietyMeet the Team
Our goal is to foster excellence in our students through scholarship and teaching. As a source of innovation, the Aplin Department of Marketing creates a unique environment that promotes creative thought, knowledge production, and insight into the field. Our mission is to advance marketing scholarship through world-class education and research initiatives. The marketing major reflects these objectives through in-depth coverage of marketing concepts, tools, and techniques in the courses.
Email: marketing@mays.tamu.edu
Phone: 979-845-5861
Location:
220 Wehner Building
4112 TAMU
Texas A&M University
College Station, TX 77843-4353
Our Department Rankings
Our award-winning faculty members emphasize excellence while delivering cutting edge knowledge that includes real-world, project-based approaches and supports universal learning. The Aplin Department of Marketing is consistently ranked for its excellence in research, teaching, and service.
U.S News & World Report, 2026
U.S. News & World Report, 2026
Degree Programs
Our marketing programs prepare students to become critical thinkers, innovators, and strategy-driven marketers who can utilize their communication skills and global awareness to solve some of the world’s challenging problems.
BBA Tracks
We help you develop your unique capabilities and refine your talents in marketing through our tracks. Students completing a degree in marketing choose between five tracks.
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Centers and Institutes
Our Centers & Institutes offer coursework, career management, internships, and leadership activities for students. By combining scholars and industry professionals with our student body, you can be a part of the system that is changing the way business is taught and practiced.
Latest Department News
A Hospital That Pays for Itself? Sounds Like a Fairy Tale
July 16, 2026 • 5 min. readSmarter hospital design isn’t just better for patients and staff, it can return millions in savings in as little as two years.
New research suggests understanding how people respond differently to artificial intelligence could help organizations build more effective AI strategies.
Mays researchers and collaborators are building the strategic frameworks for how firms actually profit from AI.
Leading Research
Our faculty members are internationally renowned scholars in the broad areas of strategy, consumer behavior, and quantitative modeling. Research by our faculty members have been widely cited in the news media such as the Financial Times, CNN, The Wall Street Journal, and The New York Times.
Financial Aid
The Department of Marketing awards scholarships to currently enrolled marketing students based on academic performance and student involvement. Marketing scholarship applications are posted and accepted during the spring semester. The marketing scholarship application is through the University Wide Scholarship Application.
Make Your Next Big Move
Request more information to dive deeper into your program of interest.