Sales Essentials
The Reynolds and Reynolds Sales Leadership Institute offers specialized educational programs in person and online. Our Sales Essentials programs are uniquely crafted to serve a select student population. Information on our current offerings is available below.


Sales + Analytics Immersion
May 7-16, 2025
Sales + Analytics Immersion is an 8-day boot camp at Mays Business School with company visits for engineering students who are interested in technical sales or consulting. This intensive immersion program explores the art and science of selling, including mastering the art of persuasive communication, building trust to solve problems, and understanding data to support sales and idea pitches.
Mays Business School faculty members and industry experts teach on a variety of topics related to technical sales, and the program is sponsored by industry leaders who actively participate in the program’s networking and competition events. Activities include networking with sponsor companies, visiting sponsor companies, competing in a team case competition with cash prizes, and building a business case to support a sales or idea pitch.
Deadline to apply is April 1.
Program Cost: $200
Fee covers registration, meals, site visits, instruction, and materials.
For more information, contact Naomi Rockhold.
Applications for May 2026 Sales + Analytics Immersion open in February 2026