Courses Taught
Marketing Research (323)Biography
Rahul Suhag is an Assistant Professor of Marketing at the Mays Business School, Texas A&M University. He earned his Ph.D. in Business Administration, specializing in Quantitative Marketing, from the University of North Carolina at Chapel Hill. He is passionate about leveraging data-driven insights to create value for businesses and drive sustainable competitive advantage. His research interests include causal inference, machine learning, and empirical industrial organization (IO), with a particular focus on Marketing to Entrepreneurs and Responsible Marketing by Brands. Rahul also teaches marketing research at Mays. His dissertation work received the Latané Outstanding PhD Student Award 2024.
