Research Publications

By assembling and analyzing real data from retailers, manufacturers and service providers, the Center for Retailing Studies positions itself as the “go-to” resource for all retail related inquiries.

Retailing research conducted at Texas A&M University is relevant, timely and actionable. It addresses and proposes solutions to challenges facing retailers today. It also offers important insight into the future issues that progressive retailers need to be thinking about.

Venkatesh Shankar
Director of Research, Center for Retailing Studies
Coleman Chair Professor of Marketing

Venkatesh (Venky) Shankar is Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include digital business, marketing strategy, innovation, retailing, international marketing, and pricing.


Use our research article database to find citations to various research articles* by our faculty:

An “Essential Services” Workforce Crisis Response
Leonard L. Berry
Journal of Public Policy & Marketing, 2020

Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies
Amalesh Sharma
Journal of Marketing Research, 2019

Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects
David A. Griffith
Journal of Marketing, 2019

Reciprocal Value Sharing in Manufacturer-Retailer Relationships: The Case of New Product Introductions
David A. Griffith
Marketing Letters, 2018

New Product Creativity: Understanding Contract Specificity in New Product Introductions
David A. Griffith
Journal of Marketing, 2016

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
Manjit S. Yadav
Journal of Marketing, 2014

Channel Blurring: A Study of Cross-Retail Format Shopping among U.S. Households
Venkatesh Shankar
Journal of Marketing, 2013

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
Venkatesh Shankar
Journal of Marketing, 2013

Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework
David A. Griffith
Journal of Marketing, 2011

* Academic articles often have multiple contributors. Only Texas A&M authors are listed above. Download articles for full citation.


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View additional retail papers or search from over 3,500 research items in our Mays Faculty Research Database.

“Creating relevant knowledge to improve businesses”