Research Publications

By assembling and analyzing real data from retailers, manufacturers, and service providers, the Center for Retailing Studies positions itself as the "go-to" resource for all retail-related inquiries.

Retailing research conducted at Texas A&M University is relevant, timely, and actionable. It addresses and proposes solutions to challenges facing retailers today. It also offers important insight into the future issues that progressive retailers need to be thinking about.

Venkatesh Shankar
Director of Research, Center for Retailing Studies
Coleman Chair Professor of Marketing
vshankar@mays.tamu.edu

Venkatesh (Venky) Shankar is Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include digital business, marketing strategy, innovation, retailing, international marketing, and pricing.

RECENT PUBLICATIONS

Use our research article database to find citations to various research articles* by our faculty:

An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects
Venkatesh Shankar , P. K. Kannan
View PDF 

Omnichannel marketing: Are cross-channel effects symmetric?
Venkatesh Shankar, Tarun Kushwaha
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Channel Blurring: A Study of Cross-Retail Format Shopping among U.S. Households
Venkatesh Shankar
View PDF

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
Venkatesh Shankar
View PDF

 

View additional retail papers or search from over 3,500 research items in our Mays Faculty Research Database.

"Creating relevant knowledge to improve businesses"