Research Publications

By assembling and analyzing real data from retailers, manufacturers, and service providers, the Center for Retailing Studies positions itself as the "go-to" resource for all retail-related inquiries.

Retailing research conducted at Texas A&M University is relevant, timely, and actionable. It addresses and proposes solutions to challenges facing retailers today. It also offers important insight into the future issues that progressive retailers need to be thinking about.

Amalesh Sharma
Director of Research, Center for Retailing Studies
Associate Professor of Marketing

Amalesh Sharma is Associate Professor of Marketing, and Carol and G. David Van Houten, Jr. '71 Endowed Professor and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University.

Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include Marketing-Mix Decisions, Retail and Distribution Operations, Buyer-Supplier Network, and Sustainability. Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).


Use our research article database to find citations to various research articles* by our faculty:

An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects
Venkatesh Shankar , P. K. Kannan
View PDF 

Omnichannel marketing: Are cross-channel effects symmetric?
Venkatesh Shankar, Tarun Kushwaha
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Channel Blurring: A Study of Cross-Retail Format Shopping among U.S. Households
Venkatesh Shankar
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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
Venkatesh Shankar
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View additional retail papers or search from over 3,500 research items in our Mays Faculty Research Database.

"Creating relevant knowledge to improve businesses"