Altay Dikeç

Visiting Lecturer


Dr. Altay Dikeç is a visiting lecturer at the Department of Marketing at Mays Business School. He is currently teaching Services Marketing, Marketing StrategyProfessional Selling, and Advanced Excel courses. Before joining Mays Business School, he worked as an Assistant Professor of Marketing for four years at Meliksah University, Kayseri, Turkey.

Dr. Dikeç is a passionate teacher and has extensive teaching experience in undergraduate and MBA level. Principles of Marketing, Consumer Behavior, Business Research Methods, Marketing Strategy, and Entrepreneurship are some of the various courses he has taught. He was awarded the “Excellence in Teaching Award” in 2015 by the Board of Trustees of Meliksah University.

He’s also the founder and manager of PsyMar, a non-profit academic research center doing applied and basic research with graduate and undergraduate students by solving marketing problems of companies through sponsored projects. With a research team of 3 graduate and 16 undergraduate students, Dr. Dikeç led a company sponsored research project with a budget of $330,000 with Turkey’s biggest furniture and mattress manufacturing company, Istikbal, between 2015 and 2016.

Before receiving his Ph.D. degree, he worked as a marketing manager for 6 years in education industry in Seoul, South Korea. He lived in South Korea for 12 years and completed his M.Sc. and Ph.D. degrees in this country. He is married with two children and living in College Station, Texas. He loves riding his bicycle, spending time with his aquariums, playing basketball, and playing with his children.

Recent Publications:

Dikec, A., Kane, V., and Capar, N., 2016. Chapter 4: Cross-country and cross-sector CSR variations, In: Dima Jamali (eds.), Comparative Perspectives on Global Corporate Social Responsibility, IGI Global, P: 69-95.

End-of-term Teaching Evaluations for Spring 2018

MKTG 404 – Advanced Excel (Online): (70 students in total, 96% participated in PICA evaluations)
Instructor: 4.83/5.00   Course: 4.68/5.00   Overall: 4.76/5.00
MKTG 440-500 – Services Marketing: (45 students in total, 93% participated in PICA evaluations)
Instructor: 4.85/5.00   Course: 4.67/5.00   Overall: 4.81/5.00
MKTG 448-904 – Marketing Strategy: (36 students in total, 97% participated in PICA evaluations)
Instructor: 4.84/5.00   Course: 4.78/5.00   Overall: 4.83/5.00
MKTG 448-905 – Services Marketing: (36 students in total, 97% participated in PICA evaluations)
Instructor: 4.83/5.00   Course: 4.67/5.00   Overall: 4.80/5.00
MKTG 673-601 – Services Marketing: (27 students in total, 85% participated in PICA evaluations)
Instructor: 4.79/5.00   Course: 4.59/5.00   Overall: 4.75/5.00

Research Interests

Services Marketing, Consumer Behavior, Corporate Social Responsibility