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Buffy Mosley

Assistant Professor
Department of Marketing

Education

Ph.D in Marketing - Emory University
(MBA), Marketing concentration - Georgia State University
B.S. in Computer Science - Spelman College

Research Interest

Image Analysis, Online Word of Mouth (WOM), Digital Marketing, Advertising, Social Media, Marketing Strategy / Quantitative Modeling

Biography

Buffy Mosley is an Assistant Professor of Marketing at Texas A&M’s Mays Business School. She is a quantitative marketing researcher interested in online WOM, social media and digital marketing research. She has experience with a variety of rigorous empirical modeling methods and employ different methodological approaches appropriate for the data and managerial questions being investigated. Her research focuses on examining the emotionality of user and firm generated content, examining how content influences consumer responses (e.g., commenting, liking, and content of consumer responses), and investigating the influence of visual content within online WOM.

Research Publications

Mosley, B., Schweidel, D. A., & Zhang, X. (2023). "When Connection turns to Anger: How Consumer–Brand Relationship and Crisis type moderate language on social media." Journal of Consumer Research.