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Chi Zhang

Ph.D. Student

Education

Bachelor’s degrees in Economics and Urban Planning & Design - Nanjing University
Master of Science in Economics - Nanjing University

Research Interest

Quantitative Marketing

Courses Taught

MKTG 323 Marketing Research

Biography

Chi Zhang is a fourth-year Ph.D. student in Marketing at Texas A&M University’s Mays Business School. He conducts research in the area of pricing and product design. His research seeks to derive novel managerial insights through integrating machine learning methods with economic models. His work studies topics in both the traditional sector, such as the automobile industry, and in emerging phenomena, like the applications of NFTs and generative AI in marketing.