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Jane Lee

Ph.D. Student

Education

M.S. in Quantitative Marketing, Seoul National University
B.A. in Hispanic Language and Literature, Seoul National University

Research Interest

Digital marketing, Creator economy, Machine learning, Quantitative modeling

Biography

Jane Lee is a 1st-year Ph.D. student in Quantitative Marketing at Mays Business School, Texas A&M University. She focuses on building quantitative models in the area of digital marketing. Her recent research interests lie in consumer responses to creator decisions on online video platforms. Prior to joining the Mays Ph.D. program, she has an undergraduate background in Hispanic Language and Literature, and an MS in Quantitative Marketing from Seoul National University.