Education
M.S. in Quantitative Marketing, Seoul National UniversityB.A. in Hispanic Language and Literature, Seoul National University
Research Interest
Digital marketing, Creator economy, Machine learning, Quantitative modelingBiography
Jane Lee is a 1st-year Ph.D. student in Quantitative Marketing at Mays Business School, Texas A&M University. She focuses on building quantitative models in the area of digital marketing. Her recent research interests lie in consumer responses to creator decisions on online video platforms. Prior to joining the Mays Ph.D. program, she has an undergraduate background in Hispanic Language and Literature, and an MS in Quantitative Marketing from Seoul National University.