Keith Wilcox

Biography

Keith Wilcox is the Macy’s Foundation Professor in the marketing department at the Mays Business School. He holds an undergraduate degree in Finance from the City University of New York, Baruch College, an MBA from the University of California, Berkeley, and a PhD from the City University of New York, Baruch College.

Dr. Wilcox’s research examines consumer behavior and decision-making, with a specific focus on self-control, the effect of feelings judgment and how consumers process information. He is also interested in understanding the factors that affect consumers’ evaluation of brands. His research has been published in several leading academic journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology and Journal of Personality and Social Psychology. He currently serves as an Associate Editor of Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing and International Journal of Research in Marketing. He is also a member of the Editorial Board of Journal of Consumer Psychology. His research has received the Best Paper Award at the La Londe Conference and at the Marketing and Public Policy Conference. He was also honored with the Citations of Excellence Award from Emerald Publishing which recognizes highly cited papers in the areas of Business Management, Finance, Accounting, Economics and Marketing. He has been selected for the 2019 Scholars Program and 2013 Young Scholars Program by the Marketing Science Institute, which were established to bring together leading mid-career and early-career marketing scholars. His research has been featured in several national and international publications including, The New York Times, Time Magazine, The Globe and Mail, Business + Strategy and Psychology Today.

Dr. Wilcox’s industry experience includes several years working as an advertising account executive and as a marketing consultant. His clients have included American Express, Virgin Atlantic Airways and the government of Chile. After 9/11, he worked as a marketing consultant for a small business loan program, launched by Seedco and the Lower Manhattan Development Corporation, designed to help small businesses that were financially impacted by the loss of the World Trade Center. He also worked as a consultant for Alvarez & Marsal, which is a leading turnaround management and performance management consulting firm.