Education
Ph.D. in Marketing, University of Minnesota (2018)B.S. in Marketing, University of Minnesota (2011)
Research Interest
Consumer Well-being, Goals, Self and Identity, Intergroup and Interpersonal Dynamics, Branding, Maximizing TendenciesCourses Taught
MKTG 347: Advertising and Creative Marketing CommunicationsMKTG 656: Branding and Marketing Communication
Biography
Nick received his Ph.D. and a B.S. in marketing from the University of Minnesota in 2018 and 2011, respectively. His research focuses on consumer wellbeing, identifying contexts and behaviors that undermine wellbeing, while also empowering consumers with means to counteract such negative influences. A primary stream of research examines how consumers’ personal goals can undermine decisions, personal relationships, and emotional wellbeing when such goals are not sufficiently managed. A secondary stream of work considers wellbeing in the context of branding. Nick’s work has been published in the Journal of Consumer Research and the Journal of Consumer Psychology.
