Education
Bachelor of Engineering (Electronics & Telecom.),Rajiv Gandhi Technical University, India
MBA (Marketing),
Symbiosis International University, India
Research Interest
Mobile marketing, Consumer mobility, digital advertising, machine learning, artificial intelligenceBiography
Sanjana is a doctoral candidate in Marketing at Mays Business School, Texas A&M University. Her current research focusses on answering key questions about the impact of (geo-spatial) consumer mobility on shopper behavior, using econometric and machine learning models.
Prior to joining the Ph.D. program at Texas A&M, she worked in product management and strategy roles (for mobile apps/SaaS) in the telecom, fin-tech and ad-tech sectors in India. She has received her a bachelor's degree in Engineering and an MBA in Marketing.
