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Shrihari Sridhar

Senior Associate Dean of Mays Business School
Professor and Joe B. Foster '56 Chair in Business Leadership
Presidential Impact Fellow
Editor-in-Chief, Journal of Marketing
Department of Marketing
Office of the Dean

Education

B.E. Mechanical Engineering (2002), R.V. College of Engineering, Bangalore
M.S. Engineering Management (2004), University of Missouri
Ph D. Marketing (2009), University of Missouri

Research Interest

Financial impact of marketing strategy, Socio-economic impact of marketing strategy, Causal effects of marketing interventions, Marketing Strategy / Quantitative Modeling

Courses Taught

Marketing Management
Marketing Analytics

Biography

Shrihari (Hari) Sridhar is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster ’56 Chair in Business Leadership at Mays Business School.

Dr. Sridhar’s research focuses on the financial and socio-economic impact of marketing strategy, and the causal effects of marketing interventions. His research covers business-to-business/sales, healthcare, education, media markets, and online/mobile platforms.

Dr. Sridhar is currently serving as the the Editor in Chief of the Journal of Marketing, and has served as Associate Editor and Area Editor at leading journals including Journal of Marketing and the Journal of Marketing Research. His work has appeared in publications such as Journal of Marketing, Journal of Marketing Research,  Marketing Science, Quantitative Marketing and Economics, and he has been a finalist for the Marketing Science Institute/H. Paul Root Award, and the Paul Green Award. Dr. Sridhar’s research is also featured in Aviation Week, Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.

Dr. Sridhar’s research was recognized with the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014, and he was chosen as Marketing Science Institute (MSI) Young Scholar in 2013, and as an MSI Scholar in 2020. He has been recognized by Texas A&M University as a Presidential Impact Fellow and a Chancellor’s EDGES Fellow for his scholarly research impact.  He is an award-winning teacher recognized by Texas A&M University and Poets and Quants, and also co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics. He has advised numerous companies such as the ABS Group, Allredi, Avery Dennison, DistributionNOW,  Dow Chemicals, Evosite, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

Awards and Honors

Research
Top 50 worldwide in productivity in the premier marketing journals (every year since 2012)
Distinguished Winner AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023)
Finalist, Paul Green Award, Journal of Marketing Research (2022)
Financial Times Responsible Business Education Award (2022)
Finalist for AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2022)
ISMS Doctoral Consortium Invited Faculty (2022)
AMA Sheth Foundation Doctoral Consortium Faculty Fellow (2010, 2012, 2018, 2020, 2022, 2023)
Chancellor’s EDGES Fellow, Texas A&M University (2021-now)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2021)
Marketing Science Institute Scholar (2020)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2019)
Ricky Griffin Research Award, Mays Business School (2019)
Finalist, Marketing Science Institute/H. Paul Root Award, Journal of Marketing (2018)
Presidential Impact Fellow, Texas A&M University (2018-now)
Runner Up, Davidson Award, Journal of Retailing (2015)
Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2014)
Best Paper Award, Journal of Interactive Marketing (2013)
Marketing Science Institute Young Scholar (2013)
Graduate Student Achievement Award, University of Missouri (2007)
Juran Doctoral Research Award, University of Minnesota (2007)
Graduate Student Achievement Award, University of Missouri (2005)

Teaching
Dan H. Robertson Outstanding MBA Faculty Award (2022)
MS Analytics Teaching Excellence Award (2022)
MS Analytics Teaching Excellence Award (2020)
MS Analytics Teaching Excellence Award (2019)
Textbook Featured in Forbes Summer Reading List for Marketers (2018)
40 Most Outstanding MBA Professors Under 40, Poets and Quants (2018)
Best All-Round MBA Teacher, Smeal College of Business Administration (2016)
Pennsylvania State University Finalist for Penn State George W. Atherton Teaching Award (2015)
Pennsylvania State University Finalist for Penn State George W. Atherton Teaching Award (2014)
Most Engaging MBA Teacher, Smeal College of Business Administration (2013)
Outstanding Teaching Assistant in Marketing, University of Missouri (2007)

Service
Editor-in-Chief, Journal of Marketing (2022-2025)
PhD Co-supervisor, AMA Howard Sheth Dissertation Awardee (2021)
Outstanding Area Editor, International Journal for Research in Marketing (2021)
Outstanding Area Editor, Journal of the Academy of Marketing Science (2019)
Outstanding Reviewer, for Journal of Marketing (2017).
Outstanding Area Editor, Journal of the Academy of Marketing Science (2017)