Soohyung "Ralph" Park

Biography

Soohyung Park (“Ralph”) is a Fourth-year Ph.D. student in Marketing at Mays Business School, Texas A&M University. His research focuses on understanding strategic organizational decisions, marketing outcomes (e.g., innovation), and financial performance outcomes. His substantive research areas include innovation, international marketing strategy, organizational learning, customer-centricity (strategy and structure), and top management team (marketing leadership).

Prior to starting his Ph.D., He worked in marketing research (Ipsos) and corporate brand strategy (NCSOFT) fields. Also, Ralph holds MS in Marketing from Texas A&M University and bachelor’s degrees (BBA and BA – Dual degree) from Sogang University in Seoul, Korea.