Stephen J. Anderson

Biography

Professor Anderson is an empirical researcher who studies management and policy questions at the intersection of marketing and entrepreneurship in developing economies. As a boundary spanner between the quantitative and behavioural fields of marketing, his research focuses on spurring more inclusive, equitable growth for the small firms that epitomize these markets. Steve uses multiyear field experiments to identify the effects, and understand the mechanisms, of marketing interventions (e.g., skills training, analytics technology) on the behaviours, mindsets and performance of entrepreneurs and their customers. With more than twenty randomized controlled trials (RCTs) launched throughout Sub-Saharan Africa, Latin America and Asia, Steve has been a pioneer in bringing development economics research to the field of marketing over the past decade. These studies have been published in top journals across both disciplines, including Marketing Science, the Journal of Marketing Research, Management Science and the Journal of Marketing, as well as the Journal of Political Economy and the Journal of Development Economics. The impact of this work has also been recognized with the MSI/AMA Paul Root Award, the INFORMS Frank Bass Outstanding Dissertation Award, the Hunt-Maynard Award (finalist), the AMA Robert Lavidge Global Marketing Research Award, and the INFORMS Gary Lilien Practice Prize Award.