Education
Ph.D. in Business Administration, MarketingTexas A & M University - Anticipated Completion in 2024
MS in Business Analytics
University of California, Los Angeles - 2018
BA in Management
Renmin University of China - 2017
Research Interest
Retailing, Mobile marketing, Digital marketing, Quantitative marketing, Machine learningCourses Taught
MKTG 431 Marketing AnalyticsBiography
Taotao Ye is a fourth-year Ph.D. student in Business Administration (Marketing) at Mays Business School, Texas A&M University. His research interests lie in the areas of mobile marketing, digital marketing. His research studies how consumers' mobile app usage can better predict their lifetime value. He also studies the impact of store closures and in-app payment methods introduction on both consumers and retailers. He applies causal modeling, machine learning, Bayesian statistics, and other quantitative methods to real-world data.