Education
PhD Louisiana State University, 1972MBA Oklahoma State University, 1967
BS Northwestern State College, 1965
Research Interest
Marketing Strategy / Quantitative ModelingCourses Taught
Marketing 409 Principles of MarketingMarketing 621 Survey of Marketing
Biography
William M. Pride is Professor of Marketing, at Mays Business School at Texas A&M University.
Dr. Pride’s research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of journals including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is co-author of an introductory level marketing text and an introduction to business text.
