Marketing Track

This track helps students develop the competencies needed for a successful marketing career. Internships usually occur during the spring term of a student’s senior year. Students also take two mini-mester classes during the semester. Graduates are prepared for careers in consulting, brand management, market analysis, marketing research and marketing management.

Students who follow this track will earn a Master of Science in Marketing.

Course Title Hours
MKTG625 Marketing Engineering 3
MKTG635 Marketing Analytics & Pricing 3
MKTG660 Marketing Consulting 3
MKTG665 Research for Marketing Decisions 3
MKTG670 Marketing Leadership 2
MKTG670 Marketing Leadership 1
MKTG673 Services Marketing 3
ACCT650 Accounting Ethics 3
ACCT684 (or MKTG684) Professional Internship 3
MKTG ELECTIVE * 3
ACCT or MKTG ELECTIVE ** 3
ACCT or MKTG ELECTIVE ** 3
ACCT or MKTG ELECTIVE ** 3
Total Hours 36

*Marketing Courses

MKTG650 – Analyzing Consumer Behavior

MKTG656 – Branding and Marketing Communications

MKTG671 – Product Innovation

**Accounting or Marketing Courses

If you plan to sit for the CPA exam, you must take Accounting Electives.