Marketing
Our students learn the fundamentals of marketing principles, tools, and techniques to prepare you for a career in marketing services and products.Quick Links
Admissions
Launch your future as a strategic, creative problem-solver with a BBA in Marketing, where you’ll learn to understand customers, build brands, and drive results in a data‑driven marketplace.
Apply to MaysDegree Details
Credit Hours: 120
Class Type: In-Person
Location: College Station
Advising
The Undergraduate Advising Office (UAO) provides services to all Mays Business School undergraduate students. Students are encouraged to meet regularly with an academic advisor.
More Information
All freshmen enter Mays majoring in Business Administration (BUAD). Business freshmen, sophomores, and transfers will need to complete lower-level courses before they apply for upper division status and declare a major.
Experiential Education
Mays offers a range of high-impact courses and programs for you to enhance your knowledge and experience. Participate to widen your perspective and learn specialties in your field.
Advanced Opportunities
Certificates
Mays offers a range of certificates courses for you to enhance your knowledge. Enhance your knowledge of an industry, field, or economy while earning your undergraduate degree.
Earn Your Master’s
Earn a Master’s in Human Resources. Receive an unparalleled opportunities to start a career in HR.
Centers and Institutes
Mays Business School has Centers and Institutes that are available for the students to receive additional learning opportunities and participate in research and experiential learning.
Professional Distinctions
The Professional Distinctions complement the student’s degree and provide tangible evidence of rigorous experiential preparation for a career in the specific career track. The Professional Distinction is a semester by semester recognition.
BBA Marketing Tracks
We help you develop your unique capabilities and refine your talents in marketing through our tracks. Students completing a degree in marketing choose between five tracks. Learn about each track through clicking the links below.
Analytics and Consulting Track
Arch H. Aplin III ’80 Department of Marketing
The Arch H. Aplin III ’80 Department of Marketing is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing. For more information, visit the Aplin Department of Marketing website. Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.
Aplin Department of Marketing
Student Organizations
We help you develop your leadership capabilities and refine your talents by participating in student organizations. Learn about the opportunities to join our wide options for student organizations.
Why Major in Marketing?
Watch this video to learn about majoring in marketing, its application in business, the types of jobs you can get post graduation, and hear about our network of outstanding former students!
Go to the BBA Major SeriesMake Your Next Big Move
Learn more about the endless opportunities at Mays Business School and find the program right for you.