BBA Marketing
Our students learn the fundamentals of marketing principles, tools, and techniques to prepare you for a career in marketing services and products.
Academic Overview
All freshmen enter Mays majoring in Business Administration (BUAD). Business freshmen, sophomores, and transfers will need to complete lower-level courses before they apply for upper division status and declare a major.
Degree Details
Credit Hours: 120
Class Type: In-Person
Location: College Station
Advising
The Undergraduate Advising Office (UAO) provides services to all Mays Business School undergraduate students. Students are encouraged to meet regularly with an academic advisor.
Advanced Opportunities
Become a leader in business with our
Marketing Department
Marketing Undergraduate
Program
U.S. News & World Report
Best Master’s in Marketing
Degree Program
College Choice
Marketing Research
Productivity
UT-Dallas Research Rankings
School to Study Marketing
Among U.S. Colleges
College Factual
BBA Marketing Tracks
We help you develop your unique capabilities and refine your talents in marketing through our tracks. Students completing a degree in marketing choose between five tracks. Learn about each track through clicking the links below.
Department
Department of Marketing
The Department of Marketing at Mays Business School is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing. For more information visit the Department of Marketing website.
Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.
Student Organizations
We help you develop your leadership capabilities and refine your talents by participating in student organizations. Learn about the opportunities to join our wide options for student organizations.
Why Major in Marketing?
Watch this video to learn about majoring in marketing, its application in business, the types of jobs you can get post graduation, and hear about our network of outstanding former students!
