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Reynolds and Reynolds Sales Leadership Institute

The Reynolds and Reynolds Sales Leadership Institute is a group of faculty, staff, and students dedicated to providing transformational education and experiences for Aggies (former, current, and future).

Sales Leadership

We focus on self-awareness, effective communication, problem-solving, relationship building, and general business acumen as keys to success. We accomplish our educational mission by combining industry partnerships, cutting-edge academic research, and award-winning faculty. Everything we do is built on the Aggie Core Values and a platform of service to four main groups: Students, Academia, Industry, and Community. As an Institute, we seek to serve all students at Texas A&M University who want to develop sales skills.

Institute Brochure

Sales Leadership Overview

The Reynolds and Reynolds Sales Leadership Institute partners with industry to take a leadership role in the development of ethical well-trained sales professionals, elevate the perception of sales as a career path, and address sales and marketing challenges with research and solutions. Everything we do is built on the Aggie Core Values and a platform of service to four main groups: Students, Academia, Industry, and Community.  As an Institute, we seek to serve all students at Texas A&M University who want to develop sales skills.

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AmplifyU

AmplifyU is a transformational partnership between Texas A&M Athletics and Mays Business School. By uniting the Student-Athlete Engagement Program and the Reynolds and Reynolds Sales Leadership Institute, we provide student-athletes with the educational and experiential foundation to sharpen their business acumen and activate the power of the Aggie Network. Regardless of when or how student-athletes choose to enter the workforce, we are equipping and empowering them to do so.

Learn More About AmplifyU
Sales students at AmplifyU
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Serving the Community

In our commitment to service, the Reynolds and Reynolds Sales Leadership Institute creates opportunities to serve our university and our community through a variety of programs that also create valuable experiences for our students.

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Scholarships

 

Apply for Sales Leadership Institute Scholarships

Scholarship applications are closed for the 2026 – 2027 school year.

Apply for University Sales Scholarships

Scholarship applications are closed for the 2026 – 2027 school year.

Events

The institute hosts multiple events through out the year for students, partners and faculty. We host speed networking, a sales career fair, etiquette dinners, a sales competition, community outreach programs, and more. Click the link below to look at our upcoming events.

View Our Events Calendar
Students at a sales competition

The Sales Leadership Experience

The Reynolds and Reynolds Sales Leadership Institute was built on a foundation of service. Serving students, industry, academia, and community.

Visit the Sales Leadership Institute channel

Give To Us

The Sales Leadership Institute is supported by corporate partners and philanthropic gifts that allow us to create programs for students who wish to learn skills related to professional selling. These skills include self-awareness, problem-solving, relationship building, effective communication, and general business acumen. We offer experiential education and networking opportunities for students campus-wide throughout the year. We believe that sales skills are skills for life, and we appreciate the support of our partners, sponsors, and donors.

Give

Meet Our Team

The Reynolds and Reynolds Sales Leadership Institute is dedicated to the success of our students and partners. To learn about the Institute, our research, our programs or become a corporate partner connect with our leaders, faculty and staff, by visiting our directory page. Our professors want to hear from you! Schedule a chat with them when you email them through the directory.

Meet Our Team

Department

The Arch H. Aplin III ’80 Department of Marketing at Mays Business School is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing.

Aplin Department of Marketing

Partner Companies

Founding Partner

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Founding Partner

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