Department of Marketing
We believe that successful marketing develops innovative solutions for social and economic systems, as well as products and services that meet (and exceed) customer needs. Our classes and programs are designed to equip students with the tools and skills needed to become ethically sensitive and globally aware business leaders.
As a source of innovation, the marketing department creates a unique environment that provokes creative thought, knowledge production, and insight into the field. Our mission is to advance marketing studies through world-class education and research initiatives. The marketing major reflects these objectives through use of novel concepts, tools, and techniques.
The Marketing Department offers three degree programs:
A Bachelor of Business Administration in Marketing equips students with the tools necessary to navigate the continuous changes in social and economic systems faced by today’s professionals. Our program considers marketing through domestic and global perspectives and explores a number of fundamental concepts, principles, theories, tools and techniques. The BBA Marketing offers five career tracks, Advertising Strategy, Analytics and Consulting, HealthCare Marketing, Professional Selling and Sales Management, and Strategic Retailing.
Our Master of Science in Marketing program is ranked as the #2 MS-Marketing Program in the U.S. (Best-Masters.com). This unique program emphasizes the application of cutting-edge marketing concepts, tools, and techniques in real-world business settings.
Ph.D. in Business Administration – Marketing pairs challenging coursework in research methods and theory with hands-on involvement in real research to address a range of challenging issues facing customers, organizations, managers, and society.
In addition, the department offers a range of certificates, designed to broaden horizons through the exploration of specific areas of expertise within the field of marketing.
We encourage students to push boundaries and explore areas of interest both inside and outside of the classroom. Student organizations, career fairs, and study-abroad programs are just a few of the many engagement opportunities we recommend to our students.