Certificate in Advertising

The Certificate in Advertising complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in advertising, media, public relations, or a related field.  It is open to business majors and MS-Marketing graduate students, with academic requirements specific to each group. See our brochure.

Requirements

  •  12 hours of coursework with a grade of B or better in each course

Choose four of these required courses:
MKTG 345  Social Media and Public Relations
MKTG 347  Advertising and Creative Marketing Communications
MKTG 445  Account Planning and Research
MKTG 447  Advanced Advertising Case Competition
MKTG 442  Innovation and Product Management

For Graduate Students Only:
MKTG 656  Branding and Marketing Communication

*Academic elective credit is available for a pre-approved internship, however, this credit does not count toward certificate coursework.

The Certificate in Advertising requirements are explained in detail in the course catalog.