Colleen Harmeling

Persis E. Rockwood Associate Professor of Marketing
Florida State University

Colleen Harmeling is the Persis E. Rockwood Associate Professor of Marketing at Florida State University. Before joining Florida State University, Colleen was a Postdoctoral Research Fellow for the University of Washington’s Center for Sales and Marketing Strategy. She completed her Ph.D. at Saint Louis University.

Colleen’s research focuses on stakeholder engagement and customer experience design in marketing theory and strategy with an emphasis on the role of morality in consumption, exchange relationship dynamics, and stakeholder decision-making in business-to-business, service, and retail markets. Her research has appeared in Journal of Marketing Research, Journal of Marketing, Harvard Business Review, Journal of Academy of Marketing Science, Journal of International Business Studies, Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has edited a book and co-authored book chapters on relationship development and customer engagement. She serves as an Area Editor for the Journal of Academy of Marketing Science and is on the editorial review board for the Journal of Marketing, Journal of Service Research, and Journal of Retailing. Her work on Group Marketing won the 2017 Shelby D. Hunt/Harold Maynard Award for the best theory contribution to the Journal of Marketing. Her work on online engagement strategies has been funded by the Marketing Science Institute and was nominated for the Paul Root Award for the best contribution to marketing practice in the Journal of Marketing. She has provided consulting and worked on collaborative research projects with firms in various industries including Emerson Electric, Belkin, Golden Lighting, Insinkerator, Wells Fargo, SC Johnson, Schneider Electric, Natures Bounty, Citrix, and World Vision.

Colleen has taught undergraduate, graduate, and doctoral marketing courses including Marketing Analytics, Marketing Strategy, Marketing Management, Consumer Behavior, and Marketing Research. Before entering academia, Colleen worked as the community relations manager for Barnes and Noble where she specialized in event marketing, sales management, customer relationship development, and government contracting. Colleen has additional experience working in non-profit marketing, sponsorship management, and tradeshow marketing.