Dr. Adithya Pattabhiramaiah

Headshot of Dr. Adithya PattabhiramaiahAssociate Professor of Marketing
Georgia Tech
Scheller College of Business

Dr. Adithya (Adi) Pattabhiramaiah received his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His primary research interests lie in the areas of media monetization, digital/social media marketing, sustainability, and public policy. His research has been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Marketing Letters. Adithya has taught courses titled “Marketing Research: Analytics” and “Pricing Strategy and Analytics” at Georgia Tech.

Adithya’s research has received various forms of recognition, including being a finalist for the ‘2021 AMA Paul E. Green Award,’ the ‘2019 MSI H. Paul Root Award’ and a winner of the ‘2013 MSI Alden G. Clayton Dissertation Competition Award.’ He is also a recipient of the Distinguished Alumni Award from the University of Michigan’s Ross School of Business. He has served as a member of the Editorial Review Board of multiple premier journals in Marketing. Prior to joining the academic world, he worked in product development/management for SAP Labs and Perot Systems, after receiving his bachelor’s degree in Electrical Engineering from the National Institute of Technology at Surathkal in India.