Dr. Alok Kumar

Associate Professor and W.W. Marshall Professor
University of Nebraska-Lincoln

Dr. Kumar’s primary research interests are in the areas of business-to-business relationships and marketing strategy. Much of his research deals with value-creation and value-claiming issues that arise in marketing alliances between autonomous organizations. His research has appeared in outlets such as the Journal of Marketing and the Journal of Marketing Research. He has taught both undergraduate and graduate-level courses, including courses in Marketing Strategy, Managerial Marketing, Marketing Management, and Marketing Channels; and has several years of industry experience in various engineering (operations), marketing, and sales roles.