Dr. Seshadri Tirunillai

Associate Professor of Marketing
University of Houston

Dr. Seshadri has a Ph.D. in Business Administration (Marketing) from the University of Southern California. His research interests are in social media (User-Generated Content), advertising, marketing strategy, and sales. His past honors include the O’Dell award (2019) for the Journal of Marketing Research article published in the last five years that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, Lehmann Award (2015) for best paper based on dissertation in Journal of Marketing/ Journal of Marketing Research, John A. Howard/AMA Doctoral Dissertation Award (2012), and best paper based on doctoral dissertation at European Marketing Conference (2009). His co-authored article was a finalist for AMA/Marketing Science Institute/H. Paul Root Award (2019), awarded for the article that makes the most significant contribution to the advancement of the practice of marketing. He was also a finalist for the Bass Dissertation award (2014, Marketing Science) and an honorable mention in Shankar-Spiegel Award (2008), instituted by Marketing EDGE (formerly Direct Marketing Educators Foundation).