Dr. Son K. Lam
Professor of Marketing
Terry Dean’s Advisory Council Distinguished Professorship
University of Georgia
Dr. Lam has published in various premier marketing and management journals, including the Journal of Marketing Research, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Retailing, Organizational Behavior and Human Decision Processes, among others. Dr. Lam was named a Marketing Science Institute Young Scholar in 2013.