Dr. Sunil Singh

Assistant Professor of Marketing
University of Nebraska-Lincoln

Dr. Singh teaches and researches marketing strategy with an emphasis on firms’ strategies and tactics aimed at enhancing sales effectiveness and building and managing customer relationships. His research aims to uncover areas where firms go wrong and identify opportunities to increase customer value and financial performance. Through a multi-method approach that involves text-mining and econometric modelling, he investigates the effectiveness of actions performed by firms frontline staff (salesperson, customer service agents) across customers and over time in B2B (Technology, Industrial) and B2C (Travel) contexts.

Dr. Singh’s research has been published in top-level research publications, including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. He serves as a reviewer for several top-level marketing journals. He has taught classes in Marketing Strategy at graduate level.