Dr. Vamsi Kanuri

Associate Professor of Marketing
University of Notre Dame

Dr. Vamsi Kanuri uses econometric, optimization, and machine learning techniques to study the performance implications of strategic marketing and sales issues. His research has been published in premier marketing and management journals, including the Journal of Marketing Research, Journal of Marketing, Strategic Management Journal, and Harvard Business Review, and recognized with prestigious academic awards from the American Marketing Association, INFORMS, Academy of Marketing Science, and Decision Sciences organizations for its impact on marketing and sales practice. Dr. Kanuri regularly consults with companies and builds statistical models and frameworks that aid in managerial decision-making.