Dr. Rajdeep Grewal

Townsend Family Distinguished Professor of Marketing
Area Chair of Marketing
University of North Carolina at Chapel Hill

Rajdeep Grewal (Ph.D. 1998 – University of Cincinnati) is the Townsend Family Distinguished Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill, NC. Currently he serves as the Marketing Area Chairperson, and serves as the editor-in-chief for the Journal of Marketing Research, where he served as a coeditor for the Journal from 2014-2016.

His research focuses on empirically modeling strategic marketing issues where he uses analytical, descriptive causal, and structural models. The recent focus of his research is on customer relationship management, consumer search, peer effects, product recalls, sales management, and value management systems. His research has appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, and Strategic Management Journal, among others. 

He is a recipient of many research related awards, including the Sheth Foundation/Journal of Marketing Award 2020 for his 2015 article in the Journal of Marketing, the Louis W. Stern Award in 2012 for his 2004 article in the Journal of Marketing for long-term impact in interorganizational research, and the Donald R. Lehmann Award in 2013 and 2017 for best dissertation based paper. His articles have been the finalized for best paper award nine times in the Journal of Marketing and the Journal of Marketing Research. He won the Early Career Award for contribution to Marketing Strategy research in 2007, and the Vijay Mahajan Award for career contributions to Marketing Strategy in 2016.

He has held tenure track faculty positions at Pennsylvania State University at University Park, PA and Washington State University, WA. He has also taught at Indian School of Business (Hyderabad and Mohali), Wharton School at University of Pennsylvania, and University of Cincinnati.