Dr. Sebastian Hohenberg
Assistant Professor of Marketing
McCombs School of Business
The University of Texas
The primary focus of Dr. Hohenberg’s work is understanding how firms can grow through sales & marketing strategy and steering instruments. Dr. Hohenberg’s research has been published in journals, such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, and the Journal of Product Innovation Management.
In addition to his research projects, Dr. Hohenberg has worked as a consultant for various leading companies, mainly in the following industries: automotive, chemicals, building and construction, and manufacturing. Dr. Hohenberg has rich experience in collaborating with industry partners for his research projects.