Dr. Yashar Atefi

Assistant Professor of Marketing
Director, Sales Leadership Center
University of Denver

Prior to launching the Sales Leadership Center at the University of Denver, Dr. Atefi was the Research Director of the Professional Sales Institute at Louisiana State University. Prior to LSU, he was deeply involved with the Sales Excellence Institute at the University of Houston where he also received his PhD.

Dr. Atefi has helped several sales organizations on a range of issues such as sales force training, negotiations, sales leadership and implementing sales strategies. His research on various sales management topics has appeared at top scientific journals such as the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, and the Journal of Personal Selling and Sales Management.

He has won several research and teaching awards including the Excellence in Research Award by the American Marketing Association’s (AMA) Selling and Sales Management Special Interest Group and the Young Scholar Award by the AMA Organizational Frontlines Research group.