Ju-Yeon Lee

Assistant Professor of Marketing 

Iowa State University

Ju-Yeon Lee is Associate Professor of Marketing at the Ivy College of Business, Iowa State University. Prior to joining the Iowa State University faculty, she was an Assistant Professor of Marketing and Alison and Norman H. Axelrod ’74 Summer Research Fellow at Lehigh University. Her research focuses on customer centricity, customer-centric organizational structure, and design, digital/online channels, sharing economy, political marketing, and healthcare marketing. Her research has appeared in premier journals including the Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Industrial Marketing Management, and Marketing Letters. Her research has been supported by grants from the Marketing Science Institute. She currently serves on the Editorial Review Board for the Journal of the Academy of Marketing Science, where she was recognized with the Best Reviewer Award. Her teaching interests are in marketing analytics and marketing strategy. She earned her bachelor’s degree in Business Administration and Applied Statistics from Yonsei University in Seoul, South Korea, and master’s and doctoral degrees from the University of Washington.