Dr. Willy Bolander
Rader II Professor of Industrial Distribution, College of Engineering
Associate Director, Read Center for Distribution
Texas A&M University
Dr. Willy Bolander is the Rader II Professor of Industrial Distribution in the College of Engineering at Texas A&M University and the Associate Director of the Read Center for Distribution. He is also host of The Sales Lab Podcast (https://thesaleslab.org/), available virtually anywhere you consume content. He researches influence, persuasion, and leadership and has published in various academic outlets, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Personal Selling and Sales Management, and the Journal of Business Ethics. Insights from Willy’s work have been featured in a variety of media, including Forbes.com, Big Think, Fast Company, Fox News, and Training and Development (TD) Magazine. Dr. Bolander teaches courses in selling, sales management, and leadership to undergraduate, graduate, and corporate students. These students go on to build successful careers in the world’s top organizations.