Earning a Bachelor of Business Administration in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Our program offers the following unique features and benefits:
- Emphasis on marketing fundamentals: Our program provides students with a strong foundation in marketing concepts, principles, theories, tools and techniques. Graduates leave our program with the competencies they will need during their career.
- Focus on listening to the customer: Students learn how to keep their finger on the pulse of the marketplace and use what they learn to develop products and services that meet – and exceed – the customer’s needs.
- Ready for change: Our graduates have the knowledge and skills to face the continuous change that is part of today’s turbulent social and economic systems. They learn to be continually responsive to cultural differences, quality concerns and ethical issues.